Lamarre Soap Co.

I'm so excited to introduce this new series to the blog, Design Viewpoint! Wait, but what is it? This is a sneak peek behind the curtain of a design project. Now let's dive in ...

Lamarre Soap Co. launched at the end of 2020 with a line of three soaps: Lavender, Honey Almond, and Peppermint. I worked with the founder to craft the brand identity and packaging design for this clean soap line.

A company’s mission and values should influence the design decisions for a brand and Lamarre was no exception. The company’s vision is clear, create a line of premium soaps free of harmful chemicals and substances.

Logo

We choose to use a simple logotype as the main logo for Lamarre Soap Co. It was important that we created a logo that felt timeless as if it had been around for a while and felt familiar. But, I also wanted to make sure it wouldn’t feel dated in a year or two. The solve is a classic serif Lamarre paired with a sans serif Soap Co. The customizations of the L and A, add a unique touch without overwhelming legibility or becoming too distracting.

The secondary logomark is a monogram with a circle frame. This mark capitalizes on the custom L in the logotype, creating a custom visual that can be used on the packaging and other collateral.

Packaging

The packaging design is where this brand really comes to life! Keeping the look clean, we used the secondary logo on the front. Shelf presence is created by color blocking the bottom third of the panel. Perfectly balanced, simple design can be a challenge, especially across a line of products, but this turned out striking!

The color blocking continues around the package and serves as a home for ingredients and certification on the back of the package.

This project was a joy to work on and we couldn’t be happier with the final design.