our services
Your Product Brand Starts Here
Backed by 20 years of retail experience, we design standout branding and packaging to sell your products.
clients featured in
Packaging Pronto
Packaging designed (in a day!) to sell your product for you so that you never miss a sale. Includes up to 3 packages designed and set up for print.
What You Get:
30-Minute Strategy Meeting
One VIP Design Day
Final Print Files or Templates
30 Days of Email Support
Investment: Starts at $1,849
Branding Pronto
A brand identity system designed (in a day!) to represent your business, so that you attract your ideal customer.
What You Get:
Logo Design
Brand Color Palette
Fonts Recommendations
A Brand Pattern, Graphic, or Icons
Brand Style Guide
Investment: $1,849
Signature Brand & Packaging Design
Comprehensive brand and packaging design system for start-ups launching a new multi-product brand or rebranding an existing product line.
What You Get:
Brand & Packaging Strategy
Brand Identity System & Guidelines
Packaging Design
Additional Brand Design (sell sheets, insert cards, Amazon product images, etc)
Investment: Starts at $5,000
Brand Design Partner
Monthly or quarterly brand strategy, design, and copywriting. It’s like having a creative director and designer on staff, without the employees.
What You Get:
Monthly or Quarterly Planning Meeting
15 Creative Hours
Projects aligned to your business goals
Creative direction, design, and copywriting support
Investment: Starts at $2,749 / mo
Our Signature Process
Our signature process is informed by our founder’s 20 years of experience working in-house for national retailers. We’ve refined the process to create the best results for growing brands.
Our process is collaborative. When you feel proud of your packaging, you share it. When you share your packaging, it becomes recognizable. When people recognize your packaging, they trust your brand and buy.
-
To get started, we dig into your product line and the goals for the business. The HPC team collects insights on your customers and competitors.
-
Based on our research, we formulate ideas on messaging and design. We’ll align on mood boards for the creative direction of the project.
-
The HPC team designs options based on the selected creative direction. There will be plenty of time for feedback and collaboration.
-
It’s getting real! The HPC team takes the approved design and sets up all the final print and digital files you need.
Featured Work
TESTIMONIALS
After several failed attempts with other professionals, I found Kelley. She is extremely professional, easy to work with, highly creative, and knowledgeable. She exceeded my expectations in developing packaging for my newly launched products.
- Kim, KIMEEZ
Welcome Trailblazer!
I’m Kelley Kempel, the graphic designer behind Hidden Path Creative. I help product-based businesses create packaging designs that genuinely represent their brands to get their products seen and sold!
Spending 20 years designing packaging for retailer-owned brands, I learned a thing or two about standing out, telling a short story, and connecting with customers. And I want to share this knowledge with the people creating innovative products.
Kelley Kempel, packaging design expert
Let’s get started.
You can get in touch by filling out the form below. Then, you’ll get a link to book a call to discuss how we can start designing branding and packaging to get your product seen and sold.