Retail-Ready Brand & Packaging Design for Product Businesses
Strategic brand identity and package design that helps you sell more products.
What if you could have professionally designed packaging that doesn’t need a major overhaul when your favorite local boutique, Ulta, or Target wants to stock your products?
It’s possible. And you don't have to do it alone. When you work with Hidden Path Creative you get retail-ready packaging designs that fit in at your dream store!
OUR SERVICES
Your Product Brand Starts Here
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Brand Pronto
A brand identity system designed (in a day!) to represent your business. Includes logos, colors, fonts, a pattern, and a guide showing you how to use everything.
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Packaging Pronto
Packaging designed (in a day!) to sell your product for you, so that you never miss a sale. Includes up to 3 packages designed and set up for print.
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Signature Projects
A holistic design system for your product brand. Our signature projects cover all the design needs for your product line.
Welcome Trailblazer!
I’m Kelley Kempel, the graphic designer behind Hidden Path Creative. I help product-based businesses create packaging designs that represent their brands to get their products seen and sold!
Spending 20 years designing packaging for private brands at Dick’s Sporting Goods and Kohl’s, I learned a thing or two about standing out on shelf, telling a short story, and connecting with customers. And I want to share this knowledge with the people creating innovative products.
clients featured in
From the Blog
Limited Series
Packaging That Sells Podcast
Quick, actionable episodes you can listen to on a lunch break, because your packaging should be working as hard as you do.
In this limited 10-episode series, packaging expert Kelley Kempel breaks down how to create packaging that actually sells. You’ll learn what makes packaging shelf-ready, how to stop second-guessing your label, and why design decisions (from copy to compliance) influence whether a buyer picks you or passes.
