The Packaging Design & Product Biz Blog
Resources and tips on packaging design, branding, and growing product sales for product-based business founders and makers.
Why Should I Pay More for Packaging Design When I Could Hire Someone on Fiverr or Upwork?
Should you hire a packaging designer or use Fiverr or Upwork? Learn how strategic packaging can help increase sales and prepare your products for wholesale.
Why Asking AI for Packaging Feedback Is Keeping Your Product From Standing Out
Using ChatGPT, Claude, or other AI tools for packaging feedback? Learn why AI shouldn't be your packaging strategist—and what to do instead to create packaging that stands out and sells.
The Truth About Investing in Packaging Again (After You've Been Disappointed)
Already invested in packaging that didn't deliver? Learn why your next packaging redesign can be different—and how a strategy-first approach helps product businesses grow into wholesale.
Is Your Packaging Starting to Feel Like a Mess? Here’s How to Simplify It.
As your product line grows, packaging can quickly become overwhelming. Learn three practical strategies to simplify packaging decisions, create a cohesive product line, and build a packaging system that supports wholesale growth.
Think a Great Product Sells Itself? Why Your Packaging Matters More Than You Think
Great products don't sell themselves. Discover how retail-ready packaging helps shoppers see the value of your product and why it deserves a place in their lives.
How Packaging Pronto Helps Growing Brands Get Retail-Ready Faster
Go behind the scenes of Packaging Pronto and discover the 3-step process that helps growing brands create retail-ready packaging faster.
The Packaging Change That Turned Salted's Two-Piece Caramel Into a Wholesale Best Seller
How a packaging redesign helped Salted turn their two-piece caramel into their most reordered wholesale product and elevate their brand.
Is DIY Packaging Design Really Saving You Money? (Probably Not)
Still designing your packaging yourself? Discover the hidden cost of DIY packaging design and why it may be slowing your growth, sales, and scalability.
When Should You Actually Start Packaging Design?
Learn when to start packaging design for Valentine’s Day, Mother’s Day, holiday, and more. A packaging designer shares the real timelines product brands need to know.
Your product deserves packaging that gets chosen.
If your packaging is getting seen but not picked up, understood, or purchased, it may not be helping customers make buying decisions fast enough. Strategic packaging helps products stand out, make sense instantly, and sell without you there to explain them.