SERVICE

Packaging Audit

Get expert feedback on your packaging (backed with 20 years of retail design experience), so your products stand out and sell more.

 
 

Each Packaging Audit is packed with expert guidance.

How the Packaging Audit works:

  • You answer a few quick questions and share visuals of your current packaging

  • We review your packaging and provide personalized recommendations and ideas to get your product ready for retail

  • You get a Google Doc with a written summary and a Loom video you can watch anytime!

  • Delivered via email in 5 business days.

Investment: $249

 
 

You don’t have to keep guessing.

What if you could:

  • Know exactly what to include in your packaging design

  • Reduce the amount of time spent researching competitors, design ideas, and regulations

  • Feel confident in your package design choices

Ready to have:

  • Expert insights to amplify your product’s unique value

  • A framework of what works in retail stores

  • More time to focus on your business

  • Packaging design that stands out from the crowd

TESTIMONALS

 

We wanted feedback on a blister pack design, and she encouraged us to pivot to a box. She also knew all these technical things like including our address on the box, including the dimensions in both inches and cm, etc. I absolutely want to work with Kelley again and highly recommend her for anyone needing a packaging design or feedback on a redesign.

- Jill, All Hung Up

 

Get the roadmap from someone who’s been there

Spending 20 years designing packaging for retailer-owned brands, I learned a thing or two about standing out, telling a short story, and connecting with customers. And I want to share this knowledge with the people creating innovative products. 

I’m Kelley Kempel, the graphic designer behind Hidden Path Creative. I help product-based businesses, unsure of where to start and whom to trust, create package designs that genuinely represent their brands.

If I didn’t become a designer, I would have become a teacher. True story. But lucky for you, my parents didn’t bat an eyelash when I said I wanted to go to art school. I had to wait three years to take my first package design class. It was love at first dieline.

After getting my BFA in graphic design at Rochester Institute of Technology, I joined the Dick’s Sporting Goods team designing brand identities and packaging graphics for their owned brands. From there, I moved a little farther west to try my hand at some candle and cookware packaging (among other things) at Kohl’s.

I support my clients with strategic, research-backed design plans creating packaging that stands out on-shelf, so customers want to take their products home while relieving them of the anxiety and second-guessing of doing it alone.