course
Design Packaging
That Sells
The proven framework to design attractive, retail-ready product packaging like a pro without learning complicated design software.
72% of American consumers say that product packaging design influences their purchase decisions
As a maker or product business owner, you’ve put in the blood, sweat, and tears to turn your passion into an innovative product.
How can you make sure the world sees how unique your product is?
It’s time for your packaging design to work for you!
↓
Designing packaging that attracts attention, brags about benefits, and connects with customers will sell your products for you, leaving you more time to do what you do best … dream up more unique products.
Does this sound like you?
You’re sick of being stuck in analysis paralysis, feeling like you don’t know where to start and not sure what you need to package and market your product.
You’re done with reviewing your numbers and seeing stagnant sales growth, only to wonder if running a sale is the only answer (hint: it’s not!)
You’re tired of seeing a competitor’s new packaging and immediately feeling packaging envy that you don’t have as eye-catching a design as they do
But you are determined to get into stores and in front of more shoppers!
Save yourself time and energy on the journey to get your product in stores with a packaging design that sells your products for you and…
Attracts
Attention
In-store, you only have less than 8 seconds to attract shoppers’ attention and tell the product story.
Stop trying to tell your customers everything and start telling a simple story that stands out.
Brags About
Benefits
People buy what your product can
do for them, not necessarily the product itself.
Stop selling based on features and start selling your product based on what it adds to customers’ lives.
Connects with
Customers
When people have options, they choose based on emotions, what makes them feel good.
Stop hiding behind a generic brand and start expressing your brand personality, values, and vision.
What makes Design Packaging That Sells different from other design courses?
After designing packaging for multi-million and billion-dollar brands like Maxfli, Slazenger, Nine West, Food Network, and Sonoma at Dick’s Sporting Goods and Kohl’s for 20 years, I developed the Retail-Ready Packaging Framework so you can design packaging that attracts attention and connects with customers to grow your sales. And I’ve paired this framework with design tools that are easy to use, so you can do it yourself without eating into your profits.
Kelley Kempel, packaging design expert
50% of shoppers will recommend your product if it came in gift-like or branded packaging
Inside Design Packaging That Sells
On-demand video training
Step-by-step workbook
Bonus: Facebook community access
Bonus: Resource Library
Yours today for only
$379
Goes Live the end of June
And you’ll learn…
How to avoid the DIY Design mistakes most product businesses make
How to stand out from the sea of products competing for shoppers’ attention
How to sell your product without talking about it all the time
How to build a foundation for long-term brand growth
TESTIMONALS
We wanted feedback on a blister pack design, and she encouraged us to pivot to a box. She also knew all these technical things like including our address on the box, including the dimensions in both inches and cm, etc. I absolutely want to work with Kelley again and highly recommend her for anyone needing a packaging design or feedback on a redesign.
- Jill, All Hung Up
The Modules
Module 1: Create your Standout Plan
To get started, we’ll identify the packaging needs for your products, define messaging that will resonate with shoppers, and collect design inspiration for your design.
Module 2: Design an Eye-catching front panel
Invite shoppers in with a front panel that attracts attention. This module will also cover the design tools we’ll use throughout the packaging design process, including sketching and low-cost online design software.
Module 3: Design The Back of Pack
Design a back of the pack that informs and educates, further building trust and inspiring customers to buy your product.
Module 4: Design top, side, and bottom panels
We’ll create a fully branded experience that looks at home on any store shelf by applying the design to all the additional sides and panels.
Module 5: Refine & Test the Design
The goal is packaging that sells the product, so we will test the design to ensure it’s effective before you send the design to print.
Module 6: Setup for Print
Step-by-step instructions on how to finalize the design files so they print exactly as envisioned.
Bonus: Exclusive Facebook group
Get feedback on your designs, share inspiration and resources, and learn from other business owners.
Bonus: resource library
All of my favorite resources for designing and printing packaging.
Your Product Sales Are Going to Soar!
One time payment
$379
payment Plan
$129 x 3
Design Packaging That Sells helps with…
Belly Bands
Boxes
Bottles
Insert Cards
Woven Labels
Labels
Jars
Jokers
Stickers
Pouches
Hang Tag
Tissue Pape
Perfect for makers and product businesses with…
Candles
Soap
Accessories
Jewelry
Skincare
Body and Bath
Gifts
Home Decor
Great packaging invites shoppers in, and then makes the product irresistible
Get the roadmap from someone who’s been there
Spending 20 years designing packaging for retailer-owned brands, I learned a thing or two about standing out, telling a short story, and connecting with customers. And I want to share this knowledge with the people creating innovative products.
I’m Kelley Kempel, the graphic designer behind Hidden Path Creative. I help product-based businesses, unsure of where to start and whom to trust, create package designs that genuinely represent their brands.
If I didn’t become a designer, I would have become a teacher. True story. But lucky for you, my parents didn’t bat an eyelash when I said I wanted to go to art school. I had to wait three years to take my first package design class. It was love at first dieline.
After getting my BFA in graphic design at Rochester Institute of Technology, I joined the Dick’s Sporting Goods team designing brand identities and packaging graphics for their owned brands. From there, I moved a little farther west to try my hand at some candle and cookware packaging (among other things) at Kohl’s.
I support my clients with strategic, research-backed design plans creating packaging that stands out on-shelf, so customers want to take their products home while relieving them of the anxiety and second-guessing of doing it alone.