It’s Time to Level Up Your Packaging

Learn to design alluring, retail-ready product packaging like a pro in 8 weeks without complicated design software.

Beta round starts February 13, 2023

Are you a product-based business owner who wants to be hands-on with your packaging design?

This is for you!

Packaging Launchpad breaks packaging design into a week-by-week process that supports you with feedback and guidance as you create attractive, engaging packaging for your products. 

Never Hire a Designer Again!

Learn to design product packaging that attracts attention and gets your products into stores, retailers, and the hands of ideal customers.

Even if

  • You’re still trying to figure out your brand identity

  • You don’t know how to use Adobe Illustrator

  • You’re not sure where to start with product packaging

 

What If You Could…

  • AVOID the DIY Design mistakes most new product businesses make

  • STAND OUT from the sea of products competing for shoppers’ attention

  • SELL YOUR PRODUCT without talking about it all the time

  • BUILD THE FOUNDATION for long-term brand growth

 
 

What Makes Packaging Launchpad Different

After designing packaging at multi-million and billion-dollar brands at national retailers for 20 years, I developed the Retail-Ready Packaging Framework so you can develop and design packaging that attracts attention and connects with customers to grow your sales.

Kelley Kempel, packaging design expert

This is So Much More Than
a Packaging Design Course

This is the guidance, support, and empowerment you need to feel confident in your packaging design choices.

 

What’s Inside:

  • 16-week program supporting you as you design and source product packaging 

  • 8 weeks of packaging design and development training 

  • Packaging framework guide bundle - layout guides based on product & packaging type 

  • The Packaging Field Guide & Packaging Printer List

  • 8 Group calls - hot-seat style packaging review and support 

  • Online Community to connect with peers and get feedback from Kelley 

  • Access to discounted add-on design services exclusive to the program

Investment: $1476 or $369/month

Beta price through Feb 12th

What Types of Packaging Can You Design in Packaging Launchpad?

  • Jars 

  • Jokers

  • Stickers

  • Pouches

  • Hang Tag

  • Tissue Pape

  • Belly Bands

  • Boxes

  • Bottles

  • Cans

  • Insert Cards

  • Woven Labels

  • Labels

 
 

Perfect for Makers and Start-ups with a Variety of Products

  • Skincare

  • Body and Bath

  • Gifts

  • Home Decor

  • Candles

  • Soap

  • Accessories

  • Jewelry

 

TESTIMONALS

 

We wanted feedback on a blister pack design, and she encouraged us to pivot to a box. She also knew all these technical things like including our address on the box, including the dimensions in both inches and cm, etc. I absolutely want to work with Kelley again and highly recommend her for anyone needing a packaging design or feedback on a redesign.

- Jill, All Hung Up

 

Get the roadmap from someone who’s been there

Spending 20 years designing packaging for retailer-owned brands, I learned a thing or two about standing out, telling a short story, and connecting with customers. And I want to share this knowledge with the people creating innovative products. 

I’m Kelley Kempel, the graphic designer behind Hidden Path Creative. I help product-based businesses, unsure of where to start and whom to trust, create package designs that genuinely represent their brands.

If I didn’t become a designer, I would have become a teacher. True story. But lucky for you, my parents didn’t bat an eyelash when I said I wanted to go to art school. I had to wait three years to take my first package design class. It was love at first dieline.

After getting my BFA in graphic design at Rochester Institute of Technology, I joined the Dick’s Sporting Goods team designing brand identities and packaging graphics for their owned brands. From there, I moved a little farther west to try my hand at some candle and cookware packaging (among other things) at Kohl’s.

I support my clients with strategic, research-backed design plans creating packaging that stands out on-shelf, so customers want to take their products home while relieving them of the anxiety and second-guessing of doing it alone.

Beta Bonus

Free Packaging Audit

Get a Packaging Audit with expert feedback on your packaging, so you know what’s working and what changes will make the biggest improvements you can focus your effort.

$249 Value

Available thru February 12th, 11:59pm CT