April 18, 2023 | 1 PM CST

Packaging Review Party

Get 10 minutes of LIVE hot-seat-style packaging feedback while you connect with other product-based business owners.

 
 

Join the Party!

What’s Included:

  • 10 minutes of LIVE feedback from Kelley Kempel, packaging expert, and owner of Hidden Path Creative

  • 90-minute zoom call with seven other product biz owners to connect and network

  • Learn from examples as you listen to feedback on everyone’s packaging

  • Party replay, so you don’t have to worry about taking notes

  • The Hidden Path Creative Packaging Audit Template

Investment: $49

 

Wondering What’s Covered in a Packaging Review?

This is a mini-version of our Packaging Audit, delivered live, so you get to ask questions.

We use our ABCs of Packaging Framework to make sure your packaging:

  • Attracts Attention

  • Braggs about Benefits (and Features)

  • Connects to Convert

So you can grow brand awareness and product sales!

Take the guesswork out of what will make your product stand out on-shelf and on-screen.

 

Hot-seat feedback will be shared similarly to the Fab or Fail packaging reviews on Instagram & YouTube, but without the Fab or Fail rating 😁

 
 

TESTIMONALS

 

We wanted feedback on a blister pack design, and she encouraged us to pivot to a box. She also knew all these technical things like including our address on the box, including the dimensions in both inches and cm, etc. I absolutely want to work with Kelley again and highly recommend her for anyone needing a packaging design or feedback on a redesign.

- Jill, All Hung Up

 

Get the roadmap from someone who’s been there

Spending 20 years designing packaging for retailer-owned brands, I learned a thing or two about standing out, telling a short story, and connecting with customers. And I want to share this knowledge with the people creating innovative products. 

I’m Kelley Kempel, the graphic designer behind Hidden Path Creative. I help product-based businesses, unsure of where to start and whom to trust, create package designs that genuinely represent their brands.

If I didn’t become a designer, I would have become a teacher. True story. But lucky for you, my parents didn’t bat an eyelash when I said I wanted to go to art school. I had to wait three years to take my first package design class. It was love at first dieline.

After getting my BFA in graphic design at Rochester Institute of Technology, I joined the Dick’s Sporting Goods team designing brand identities and packaging graphics for their owned brands. From there, I moved a little farther west to try my hand at some candle and cookware packaging (among other things) at Kohl’s.

I support my clients with strategic, research-backed design plans creating packaging that stands out on-shelf, so customers want to take their products home while relieving them of the anxiety and second-guessing of doing it alone.