SERVICE

Packaging Strategy Session

Level up your product sales with a focused packaging action plan to shortcut the test-and-try stage.

 
 

This is not a one-size-fits-all package design plan.

Each Packaging Strategy is packed with custom guidance.

How we do it:

  • A 40-minute strategy session via zoom to uncover your starting point and goals

  • A personalized Product Packaging Roadmap with recommendations and a step-by-step action plan to create retail-ready packaging

Investment: $249

 

You don’t have to go it alone

What if you could:

  • Know exactly which steps to take to get packaging for your product 

  • Reduce the amount of time spent researching designers and printers

  • Take the overwhelm out of the start-up stage

  • Feel confident in your package design choices

Ready to have:

  • A plan to make your vision a reality

  • More time to focus on your business

  • An expert guide cheering you on

  • Packaging design that stands out from the crowd

TESTIMONALS

 

Kelley is a joy to work with. Extremely creative and understands the nuances required to produce a highly marketable product. Her design skills are second to none and she uses customer feedback to her initial design research to create truly first-class images.

- Richard, Gourmet Living

 
 

Are you ready to start with a Packaging Plan that

  • Outlines a clear path to completion

  • A strategy to connect with ready-to-buy customers

  • Guides package design selections with ease

  • Saves you time and money while increasing your profit margin

Your Investment: $249

 

Get the roadmap from someone who’s been there

Spending 20 years designing packaging for retailer-owned brands, I learned a thing or two about standing out, telling a short story, and connecting with customers. And I want to share this knowledge with the people creating innovative products. 

I’m Kelley Kempel, the graphic designer behind Hidden Path Creative. I help product-based businesses, unsure of where to start and whom to trust, create package designs that genuinely represent their brands.

If I didn’t become a designer, I would have become a teacher. True story. But lucky for you, my parents didn’t bat an eyelash when I said I wanted to go to art school. I had to wait three years to take my first package design class. It was love at first dieline.

After getting my BFA in graphic design at Rochester Institute of Technology, I joined the Dick’s Sporting Goods team designing brand identities and packaging graphics for their owned brands. From there, I moved a little farther west to try my hand at some candle and cookware packaging (among other things) at Kohl’s.

I support my clients with strategic, research-backed design plans creating packaging that stands out on-shelf, so customers want to take their products home while relieving them of the anxiety and second-guessing of doing it alone.