9. Making SMARTER Plan for your Biz w/ Andrea Liebross

Andrea has started three successful businesses and ultimately became a certified business and life coach, In this episode, we break down:

• Creating a vision for 2023 and a plan for immediate traction

• Why writing S.M.A.R.T.E.R. Goals (that includes Exciting and Risky) are key

• Defining The Work Worth Doing!

• Integrating your plan into your daily and weekly actions to create traction

• Building your own personal board of directors and who should be on your board

• How revisiting, reflecting, and revising the plan creates a high-value cycle of growth

• How to build and USE a plan that aligns with your needs

• Leaving room in the plan for some magic!

• Why your feelings are important in the planning process

Hello and welcome to Product Packaging and Profit, where we help product-based businesses turn packaging design into a competitive edge to attract customers, grow sales, and boost profits.

I'm Kelley Kempel, After 20 years of designing packaging for national retailers, I founded Hidden Path Creative, a graphic design studio that supports entrepreneurs with branding and packaging to get their products seen and sold. I'm sharing the secrets that launched big brands so your products can stand out.  Let's get started.

Intro

 I am so excited to bring you our first guest episode of 2023. Today, you are gonna hear me chat with Andrea Liebros. She is a coach, speaker, podcast host, and soon-to-be published author who is known for helping bold, ambitious women make clear, confident decisions so that they get exactly what they want every time and not just add another thing to their to-do list.

Andrea's clients become, I've got this kind of woman by creating their own custom secret sauce for success in both life and business. The sauce has just two ingredients, the right mindset, and solid systems. Andrea shows women how to shift from believing what they want is impossible, complex, and daunting to possible just by simplifying, making things doable and fun, even the systems, and adding confidence.

Andrea's signature process leads them to find success on their own terms and ultimately joy and freedom in life and business.

Andrea and I had so much fun chatting about planning for 2023, setting a vision, and then breaking that vision down into really attainable steps that help you build traction really fast.

I am so excited to share this interview with you.

Interview with Andrea Liebross

 Kelley: All right. Hi Andrea. I am so happy to have you on Product, Packaging, and Profit today.

Andrea: I am so happy to be here. Kelly, this is kind of a fun topic for me. Your podcast is a fun topic for me.

Kelley: Good, good. I like to hear that. To get started, could you tell me and the listeners a little bit about yourself and about your business?

Andrea: Yeah, I would love to do that, I help women entrepreneurs run their businesses so that they can be simple, doable, and fun. So I am really big on how can we make this simple, doable, fun, and profitable. and manageable with all the other things that are going on in their lives. I like to say we all wear lots of hats and juggling all the hats is really tricky.

Most of the time.

And I find that women who own their own businesses or are earning income, some like commission, somehow they're in charge of their own, their own take in. They struggle a lot to wear all the hats, and they sometimes start overthinking things in a way that doesn't make things, not simple, easy, and doable.

It's kind of like they make things way more complicated than they have to be, and then things start to get not-so-fun.

Kelley: Yeah. Oh my God. I love that. Like I just want things to be simple and easy. My husband makes fun of me. He says I want an easy button for everything. But I'm like, Yes. why does it have to be hard?

Andrea: Well, it doesn't really have to be hard, I think.

I think the thing is I was talking about this with a client this morning and she actually is in some business debt, but she's used it to help grow her business. You know, she had to have some capital. And she's “When I pay off all of that debt, then everything's gonna be amazing”.

Okay, so it's kind of one of those. I had another client today actually, sadly she just experienced a miscarriage, but she hasn't told anyone. So when you tell everyone,  it's all gonna be better, right?

Yeah. I mean, totally two different circumstances. But I like to say, you know what, then something else is hard's gonna happen. So why don't we just think about this as you're just getting really good at doing hard things?

How. about that? Yeah. Let's be like, “I'm getting good at doing hard things, not when this happens, it'll all be easy. I just wanna get good at doing hard.”

Kelley: Yeah. you're right, every time you get to that place, there something else comes up, it's a never-ending hamster wheel. Life's 50-50.

So what inspired you to help women with their businesses and make them easy, simple, and? Fun?

Andrea: a little background is, before I started my own coaching practice, which was almost five years ago seems crazy. I really was coaching in a different way. I was working in a more corporate setting where I was recruiting and hiring and training new kinds of franchise owners in a sense.

They really weren't, but they had a strange business model. That's the best most simplified way I can explain it. I would bring on all these, it was all females. I would bring 'em on and people would get going. and then they reached the place where things weren't so fun anymore.

it was hard, right? So they would get to this whole place saying, “Oh, my family's suffering because I'm not there enough, or I should be further along, or I don't know how to do this.” All those kinds of things, and that's really when I started coaching, that was really what I was doing at that point.

Then I wasn't training anymore, I was coaching, and when I had decided to step away from that corporate role, I was like, okay, what did I really love? At my job, I stayed there for 10 years, so I must have liked something. And really what I liked was that point, like helping women get over that hump in their business and cement.

But it was kind of like in order for them to get to that next level, they had to make a series of decisions and probably sometimes some hard decisions and coaching them through how to make those decisions. I kind of call it the elbow of the line graph,

so you know, you're kind of going up and then you plateau.

And then to get to that next up level, there's like a little elbow where the line inter, And so to make the decisions in that elbow, that was really challenging to me, but yet so satisfying. And I kind of always said my goal or my vision for these women was that one day they were gonna walk into their kitchen where their whole

was, and they were gonna say tomorrow. I am going to this conference because I need to go and you all are gonna be okay. Or tomorrow I'm gonna spend this money on my business because it needs this and it's all gonna be okay. So helping them

get that clarity for what they really need to do next, and the confidence to do it. Managing their time around it, I like to say, how you manage your time is a reflection of how you manage your mind.

So do not use the, “I don't have any more time to think about this”, excuse. And then helping them turn. at that point, at that little elbow, you see a lot of obstacles. Your brain sees lots of obstacles and helps them really turn those obstacles into opportunities. So those four things, clarity, confidence, managing your mind so you can manage your time, and turning obstacles into opportunities have really turned into kind of my signature process of helping business owners.

Grow businesses that they love, that are always moving forward, making money, and that they're managing their life at the same time.

Kelley: it's so empowering to think about it that way. it's hard to do it, but it's so empowering. I need help myself Yeah. so we all need a little support to like to look at something and say like, “Hey, that's gonna be okay.”

Andrea: I am a business and life coach, but I have my own business and life coach. We all need that so that's what I do. That is the premise or the basis or foundation of my current business. Okay. I help businesses that I call “Beer to Champagne”.

So the people that are just starting out like pounding the pavement all the way to multimillion-dollar CEO. and I love actually following them along their journey, but I don't have to do that. I can catch up at any point where they're at.

Kelley: That's fantastic! So one of the reasons why we wanted to chat today was because it is the beginning of 2023. It's that time of year when everybody's looking to refresh, make a plan for the year, and look at goals and maybe resolutions, although I'm not a resolution maker, I'm a let's make a goal and a plan and go after something.

So for all of our business owners that are listening, as they're starting to look at 2023, what do you think is something they should be focused on when they're thinking about their goals and their plan for the year?

Andrea: I think just thinking about goals and planning can oftentimes be scary. And in fact in one of my groups this week, we started talking about goals and some brave woman raised her hand and said: “You know, Andrea, every time you say the word goals, I just wanna cringe”.

It just makes me wanna roll up in a ball. So we had a little discussion about that and why that is, and I think there are lots of reasons. Why do people shy away from goals or resolutions or whatever they may be? But what they're not giving equal airtime to are all the reasons, the great reasons to set them or look at them they're only giving airtime to their reasons, maybe not a lot of times it's because they don't think the knot is never reached them, or they just seem so heavy and ominous.

Which is fair, right? If you're doing it in a way, You write something down and it gets shoved in a drawer, or you can't find it on your Google Drive in a week Right? and let alone next December, like, what did I write for 2023?

There are two ways I approach this, It really depends on where you're at in your business or in your thinking.

One way I approach it is really creating, helping them create two parts a vision and then getting some traction. So, the first part of our planning process is really, okay, what do you picture this business to look like in 10 years, in three years?

What are your core values, which are gonna help you decide who you hire or fire, and what's your core focus?

Focus which is gonna help you determine who you're marketing to. So all of that, those pieces we walk through, those are all part of your vision. Then you kind of get into, all right, now what do I do?

Because our brains, whenever we talk about getting to work. our brain goes to the action piece. Like yes, that is work equals action. But I like to pause and really the work, then the hardest work is the thought work, which is in that vision piece.

That's where the big thinking happens. Right? So that's me, another one of my phrases is that's the work worth doing.

Actually, I have a podcast episode called The Work Worth Doing. The work worth doing is really the thinking work. that can kind of go up into that vision piece, and I work through a process. Then we get to the traction piece, which is the action, and that's where you're gonna set someone year, Quarterly, a quarterly area of focus and figure out if are there any outstanding things that I need to deal with at some point.

How you write those goals, I follow up something called the smarter framework, which includes, it's not just smart, which everybody's familiar with but smarter includes using the words exciting and risky.

Kelley: I wanna hear more about exciting and risky.

Andrea: The goal is not exciting to you, if you feel like it's something you just should do, or it quote-unquote makes sense, then guess what? It's not gonna be fun and it's not gonna get done.

Kelley: So true. It's so true.
Andrea: Right? So if it's not exciting, then you're not gonna do it, no offense
Okay? The last, the risky part is we like to write goals that are attainable. Okay. Yes. But if they're attainable, then they're not really too risky. And it's probably not something that's going to push you out of your comfort zone like you already would've done it already.

I mean, I can be safe to say that I'm gonna make a hundred thousand dollars.

Okay, well that's great, but what if we made this risky goal where we said we, you're gonna make 300,000 and you maybe get to it, maybe you only got 250,000 but that's way more than a hundred. so it needs to have a risky element in there too, in order to keep you on track.

So vision works through kind of some questions therein, in a couple of different sections.

And the traction, which is the one-year goals, and then kind of a quarterly focus and then issues. So another way to really think about this though, is if you want to, which I think a lot of my do are they don't really if this seems daunting to them, then we kind of go to plan B, which would be, okay, what are your priorities?

What are you gonna focus on in the next 90 days? And then what are you gonna schedule or what are your next steps?

So that's more of thinking about it as priorities, areas of focus, and scheduling. Kind of in that order. We like to go right to the schedule and put it somewhere without having really figured out like, does this align with my priorities today or this year rather, or right in this big timeframe?

It's like, why am I working on this social media today? Like, is this really helpful? why does this feed into bigger today? My client said, We are actually, we're working on goals you know, there was a marketing goal that had to do with social media and it was, to post three times a week.

One reel, one story, one post. Okay. I was like, great. Why?

She's like, I need to stay in front of people. Why do you need to stay in front of people? What have you learned? She's like, well, I've learned that a lot of when I stay in front of people, especially clients come back now she also told me that she hates social media she doesn't like doing it. Tell me that part too. So I said to her, are there other ways? That work for you to get in front of these people? Like does it have to be media?

And just by making her pause and figure out what to accomplish the same or get to the same address, the same priority, we tweaked her area of focus to really go more towards email than social media.

Kelley: So getting to the root of what trying you’re to do before deciding on what that task is really, Because there are so many different ways to get to the same, there's, yes. And a lot of times, like if I'm doing my job right, what I'm doing is I am asking a lot of good questions.

Andrea: To help you get the result you're looking for in a way that aligns with who you are, what your bigger dreams are, and who you are in your personal life too. Like if you think it's just gonna be impossible for you to go on 10 stages this year, cuz that's not gonna work, then like, okay.

We don't have to kind of really assess, What you're doing on a daily basis, integrating that, but going, but making sure that it aligns with the bigger vision so that all the actions or traction piece aligns with your bigger vision. And it's really hard to do this on your own.

Kelley: I would assume then, since it's hard to do on your own, you recommend that somebody work with a coach or they've gotta work with someone. I think there needs to be a personal board of directors.

Andrea: I'm guessing most of your audience doesn't have a board of directors.

Kelley: I don't think so, no.

Andrea: But you can establish your own personal board of directors. kind of who do you need to help fill certain roles in that, on that board of directors? You've gotta have someone that's asking you the hard questions that are helping you think through things. You've gotta have a sounding board, you've gotta have someone. And this is a big passion of mine that helps you look at numbers.

Kelley: I was just thinking as you're talking about this, I'm like, you know, I've heard many people talk about having a personal board of directors, but I haven't heard people say the thing that you just said, which is you have to have people on your board of directors to fill certain roles.

I love that you're saying you need somebody with numbers.

You need somebody that's gonna ask you hard questions, and I'd love to hear what other people, you recommend people have on their personal board of directors. But I think it's good to know it's not necessarily gonna be the same person, the same person with the numbers. It's not necessarily the same person with the hard questions.

Andrea: Right. it isn't gonna be all the same person, right?

So like with my clients, I like to say I'm gonna be the person that's asking you the hard questions. I'm gonna be the person that's gonna help you establish a roadmap, a framework, a plan. I'm gonna be the person that's going to I will help you look at numbers.

In fact, I have a kind of a branch of my coaching that I call money confidence, and. I will, I have a kind of an assistant coach that helps you set up a way to look at cash flow, which is not QuickBooks.

QuickBooks is an after-the-fact event. I'm all about QuickBooks and things like that, but that's after the fact, and you can't make decisions after the fact.

You have to make decisions before the fact of how you're gonna spend your money.

So I use a tool called you need a Budget. So I've got someone that helps you set that all up, but then I can help you on it. Once it's set up. You've gotta have someone, and this is not me, you've gotta have someone on your board of directors that can help you with legal matters.

So if one of your goals, right, like especially with what you're doing, like one of your goals this year is creating some new packaging and it needs to be approved, trademark and whatever that is.

And you need someone on your legal team and not someone kind of like on the side that maybe you can ask a question or two.

It's like, who's your go-to person for that?

Kelley: Right? Oh, no, definitely. And there's you know, at least in packaging there's like a couple of people.

It's like, I've got my Trademark attorney that I refer all my clients to when it comes to trademarks. But then you've got somebody different when it comes to product claims or regulations, or if you have a food product, making sure that you have a compliance expert that you can go to that can help you with those things.

it's, it's so important from, from that legal perspective.

Andrea: And if you start to hire people or have contracts, even just subcontractors with people, that's a whole other, a different facet legal, right? 

That you've gotta someone kind of looking at that. Marketing, right? Yes. You kinda have to have like a marketing go-to.

Also, I think there is something that we neglect is really how you're going to manage the people. So do you need kind of a business manager to help manage the people that are in your business? Or are you, are you doing that role yourself? 

And you very well could be, but how are you then making decisions on who the right people are? What's your framework for making decisions? Sometimes I do a lot of questioning around that.

But you do need to have a personal board of directors and they need to fulfill different roles. And I hate to say this, but usually, those people on your board of directors are not your family and friends.

You can become friends with them. And they're not the best. And kind of going full circle back to like we talked about doing hard things. The reason those people like they're your biggest cheerleaders, right? They are. And they're there to support you, but they're not there to see you struggle. Like they don't want things to be hard.

No. They want it to be easy, So if you've gotta make some hard decisions, they are not the people to help. Make the hard decisions cuz they just don't wanna see you in that place, kind of a quandary.

Kelley: Right. They're gonna build you up. They're gonna be very supportive. And then a lot of times, you know, our friends and family don't necessarily understand what we do.

Andrea: They don't understand what we do. And I think I find this a lot with women and money. Even if they've got a million-dollar business, it's not like talking $2. They'll still go to their husbands just to kind of like talk something through money-wise.

But the husband isn't in the business Right? and it's not like they don't really know what's going on.

And I mean, I talked to my husband, but they're not the best advisors because again, they're not your brain. You are the one that needs to make the decision. And they also have ulterior motives and different things they're thinking about. Not what you don't have, you should not be about them too, but you need to keep your business brain on.

Right?

And that's kind of muddying the waters.

Kelley: That makes total sense. It's and one of the things that I think about when you talk about that is that my husband and I approach things from two totally different perspectives. He's very analytical. I'm very creative. I'm very much going with your gut. He's like, get all of the information.

And, you know, that makes for like two very different approaches to decision making and it's good to have that sounding board. But again, I might be, you know he may not have all of the information that I have being in the business to make the decision.

Andrea: And he doesn't have historical knowledge of how things went down in the past. But I always say like your family and friends, No one ever tells me they're not supportive. Like the best. They're very supportive. Everybody always tells me that. Okay, cool. So what do you think they're gonna like if you asked them this question,

Kelley: oh, they'd want me to do whatever I think is best.

Andrea: Okay, so why are we asking? Yeah, what do you asking is best, Right? So, so honestly, if you wanna like to go back to this business plan, I mean, you need to go back to your business plan and look and kind of use that as a decision-making tool.

like, is this decision I'm trying to make? Does it align with where I wanna go? Is this moving me toward my 10-year vision? Or even if it's five years if you can't think of 10 years so that becomes kind of a friend to and a guide and actually a little bit of a security blanket if upfront you've done the thinking needed requiring to create that plan

That's why I think it's really important, and that's why when I do that, usually I say, let's do, like, guess I call it a strategy and planning day, and we take a chunk of time and we, we knock it out. But it's, it's not just a 20-minute exercise.

Kelley: That makes sense. You really need to spend the time to really focus on it.

Andrea: You do.

Kelley: Okay. So I'm gonna throw you a curve ball cause as you're talking about this, and I love like, you know, having that vision, having that five, 10-year vision and then coming back to that and using that as your guidepost and you're really mapping this out, but.

How do you account for that? And I think this is why, as you just said, if you can't think forward to a, to a 10-year vision, and I'm probably one of those people that can't because, from a creative standpoint, I'm like, well, I need to leave some room for like the magic and the stuff that's gonna

So how does somebody build that into their plan for the year into there, like their long-term vision?

Andrea: So, okay, so two things for that, number one, we do know cuz we're human and we've experienced this before, that there will be quote-unquote emergencies.

Things that come up that you didn't expect. So I literally just had a conversation with a client and I'm working with her for over a year we were talking about what she wants to do this year right before I got on this call, and she said I have to get better at it.

How did she put it?

Basically, she wants to work towards something, but then something suddenly comes up or there she gets derailed as she calls it, or either by an idea that's great, or something that happened, maybe that's not so great. And so I said to her, I was like, listen, these aren't like coming out of the sky. You know that something is gonna happen.

So if we're talking from a very tactical standpoint, you need to leave yourself margin. For these quote-unquote emergencies, unexpected yet expected emergencies. so that's from a very tactical standpoint on a day-to-day,

if we're talking 10 years though. right. And how do we know what's gonna come up between now and then when we're talking 10-year vision? I describe it as you are just sitting there and you are picturing 10, where you're gonna be in 10 years.

It's just a big, fuzzy Renaissance-type painting on the wall. So you know how the Renaissance paintings have kind of blurred lines that aren't very crispy, or clear? We're not talking about modern art.

So the 10-year vision is a very blurry picture, and it may only be able to be described.

3, 4, 5 words, a very short sentence, Okay. but that's enough to serve as a kind of rudder on a ship Like I like that. Okay. General direction And even more important than what it looks like is really how you want to feel in 10 years?

So I think it is like how you want to feel in 10 years, how you wanna feel in three years, how you wanna feel in.

How do you wanna feel in December? That is a huge guidepost.

So if you wanna feel like things are flowing and you're doing things with ease, then when you're kind of deciding on what you wanna work on, that should be in the back of your mind. Like, is this contributing to me, making things simple, doable and fun, easy flowing? Or is this actually complicating things? Kind of muddying the water.

Kelley: That's a really good way to think about it.

Andrea: So I think you have to ask yourself do you wanna feel? Not, oh, I mean, you can get into like, what do want your revenue to be? can get into all the numbers too, but asking yourself what you wanna feel is important no matter how far we're looking out.

And then the farther we get out, it's like the fuzzier, the picture gets blurry or the lines get and giving yourself that leeway,

Kelley: Sorry, I didn't mean to cut you off. But you, you're saying like, it's okay. It's not gonna be like, you're not gonna map out your 10-year plan to like the very minute

detail. no, You just have an idea of where you're going.

Andrea: So I have a client, who's a landscape architect and designer, and they design pools and landscapes in Southern California. She also has this other brainstorming idea that she is working on with some private investors, Okay. and, but she can't tell anyone else she'd have to kill us.

but Hurley, her idea is that in five years, this landscape architect business is like running on its own Okay. and she is full-time in the other So she's got to make decisions based on that future.

I like to say you gotta go access your future self. The podcast episode that actually from my podcast, time to Level Up that was released today has something about being future focused in the title.

I forget exactly what it is, but how do you shift to being future-focused? And that is super important in this whole discussion of planning and vision and, what do I do tomorrow? So if you go to your past self, like I've never done this before.

Okay, well cool. Like, you're gonna do it in the future, so let's go find out how to do it.

Right? Or based on my past experience, the past can be a teacher, but it's not a fortune teller.

Kelley: Yeah. what do we want this to really look like and feel like, and let's make our decisions based on?

as she kind of transitions to playing a, l lesser role in business number one and brings business number two on board.

Okay. All right. So this is why it's so important to start with that vision.

look, we've just taken it full circle. You have we have.

That's fantastic. Okay, so everybody this year should be starting with a vision and then really kind of breaking down some areas of focus,

Andrea: So creating that vision is very important. There are a few episodes of that vision. Or slash priorities, if that seems too daunting to you, and then figure out what you're gonna focus on it in the next 90 days, and then schedule it into your calendar.

A whole podcast episode on that, I believe it. but. as you're doing this, you need to make sure that you've got some clarity. you've got the confidence to do hard things, which means kind of quieting that little voice in the back of your head that says, are you sure and can do this?

You've got kind of a grip on your time and you're not thinking of everything as like, oh boy, here's another obstacle,

How can you twist that and change your thinking? So you're like, oh, this is an amazing opportunity that's gonna help you.

Kelley: That's gonna be super helpful for everybody. Awesome! Well, I want to kind of bring this back to packaging, and I wanna ask you the same question we ask everybody on the show, which is, what is the last product or item that you bought because of the packaging?

Andrea: So we are building a house and we were looking at furniture and we were in Restoration Hardware. So. I thought I knew you were gonna ask me this. So I was thinking about it and we were in Restoration Hardware last week, and I don't know if you've been in Restoration Hardware anytime recently, but they have beautiful towels and linens and they actually are packaged very simply with kind of Ribbonalmost tied around Okay. like a package of say, two bath towels. or Tied with this little ribbon kind of thing,

Ooh. and it just makes it look very crisp and clean.

I decided that originally my decision was like, we're not getting towels until we move into this new house. That's not a good purchase right now but I just decided that as I was going through this torturous move process, it was okay if I had some new towels,

and I bought some because like that The aunt, like the story in and of itself, but particularly these towels gave me this feeling of kind of calm, cool, luxurious, like, everything's gonna be okay. You know, you're gonna get through this. like gave me the feeling that I really am looking for at this moment based on that whole process, and that's, I went for it.

That's amazing. So simple. really super simple pack. I mean, it's not really even a package in and of itself, but it's the packaging.

Kelley: The packaging doesn't have to be complicated. No. There are certain things you need to do with it, but in regards to that, like, I mean, the way that they took those towels and put a ribbon around it, they, they essentially convinced you to buy a gift for yourself by presenting it in a giftable way, which I think is so smart.

So true. Yes. that's so true. It's like, cuz it looks like a gift, right? But I'm like, yes, buying this is, and most people probably do buy, I wonder what the stats are, and I like people buying towels for themselves. And I would say I bet it's mostly people buying them for the packaging.

Andrea: But see, it feels like it was a gift. The other thing I just thought about is, I'm just picturing that when you go into Bed, bath, and Beyond, a lot of times the towels are just stacked.

But in Restoration Hardware, they were grouped, you know, oh Two towels, two bath towels, three little washcloths, maybe four. So they're suggesting that you don't just need one towel,

No, you need a. grouping of towels.

Kelley: You need the bath towel, you need the hand towel, you need the washcloth. And I think, you know, it's interesting that you bring this up cause I did just record a podcast episode about this idea of taking the packaging, taking the positioning of the product, and turning something from like a need into a want.

And I am fairly certain, I've done a lot of packaging for towels when I worked at Kohls.

Towels and sheets are one of those things where like you have to have them. right?

You're not usually excited about buying them unless you're like redecorating a room and like coordinating things. But even then it's like they're not the most exciting thing that you've put your money into.

No. right. but the way that Restoration Hardware did that, you were like, I'm really excited about these towels. Yes.

Like we weren't going in there to look at towels. I will tell you that too. , like I was not going in to look at towels. We were going to look at furniture, but I was like, Ooh, get that.

There you go. And see, this is why we pay attention to packaging, people.

This is why, and someone smartly probably at Restoration Hardware was, how do I want this person to feel?

Yes. they're purchasing it, right?

Andrea: Even then, that's why like how you feel plays such a huge role in your planning process. And I think we kind of neglect that cuz we go right to that action.

Like, what do I need to do? What are the numbers I need to hit? You know, that kind of thing.

Kelley: Yeah. I love it. It's just, it's just all coming together here.

So Andrea, how can everybody find you?

Andrea: so I think here are the two easiest ways to find me. Number one, you can find me on social media, Instagram, Andrea.liebros.coaching.com, or LinkedIn or Facebook, of them.

What would be probably most beneficial is if you went and listened to the Time to Level Up podcast where you can find lots more information about what we talked about today.

But a little gift for you guys is I've created two quizzes. So quiz number one really helps you figure out your productivity archetype. Like, why are you, why are you getting done what you're getting done or not getting done? What you're getting done,

Okay, this sounds fascinating, right? So what's your productivity archetype?

And then the other quiz is really where are you in the quest to find more freedom in your business? Like if you feel sucked into your business, what can you change to make things a lot easier, or where, what needs attention? So that quiz kind of helps you figure that out and you can.

Find the link to the quizzes,

You can find a link to the podcast. You can find a link to my Instagram if you go to Andreas with an s, links with an s.com. So Andrea’s links.com and you'll find all the links to the quizzes or the podcast or the social media

Perfect! Also, other ways to contact me and find out, you know, other ways you can work with me or connect all there.

Kelley: Awesome. Awesome. That is fantastic. Thank you so much, Andrea, for joining me. I, this is, I feel so inspired to go tackle my vision and plan for the year and kind of update some things, so I appreciate it.

Andrea: You're welcome. Thanks for having me.

Kelley: All right, friends, if updating your packaging to get into retail is one of your goals this year, then I am so excited to share with you my brand new group program Packaging Launchpad is starting its beta on February 13th. and the packaging launchpad will teach you to design alluring retail-ready product packaging like a pro in just eight weeks without the complicated software.

This is something I am so excited to share with you. There's lots of juicy information in here. I have found a new tool that is absolutely going to blow your mind with how easy it is to design your own packaging even boxes. I'm gonna be talking more about it in the upcoming weeks, but if you want to learn more right now, you can head on over to my website, hidden path creative.com/packaging-launchpad.

In Closing

Thank you for listening to Product Packaging and Profit, a podcast for product entrepreneurs looking to level up with packaging. We hope you'll join us next time to hear more about how packaging can help propel profitable product businesses. Next week I'm gonna be back with another bonus episode where we chat about my designer toolkit and why you'll want to learn Adobe Illustrator if you're looking to design your own package.

So join us next week. Until then, this is Kelley Kempel of Hidden Path Creative. And don't forget what's on the outside matters too.