MASTERCLASS
Secrets of Successful Package Design
In 30 minutes, learn how eye-catching package design will inspire your customers to buy your products now!
Do you have an incredible product, but customers overlook it?
And if they only knew how incredible that product is, they’d buy it in a heartbeat.
It can be hard to figure out where to start with your product packaging.
Maybe you’re feeling:
Unsure of how to bring your vision to life
Anxious about the investment of done-for-you design
Tired of doom scrolling do-it-yourself tips
Worried you won’t be happy with the final design
Overwhelmed with all the choices and options
The analysis paralysis of where, when, and how to begin your package design is real. But it doesn’t have to be.
What if I told you that you could boost your sales up to 30% just by upgrading your package design?
And that customers will pay more too!
You don’t have to second-guess if your package design delivers the goods
What if you could:
Look legit next to established brands
Take the overwhelm out of the start-up stage
Feel confident that you’ve made the right choices
LOVE the design of your branded packaging!
Ready to truly:
Stop customers in their tracks on-shelf and on-screen
Build trust in your product
Create recognition and awareness for your brand
Sell your product, like now!
What we’ll cover in this Masterclass
How to choose the right package type and why it’s important
Three packaging must-haves and what you can do to create trust and recognition for your brand
My #1 secret that gets customers to buy immediately with four actionable ideas that really work
TESTIMONALS
I learned a lot in that short video. I never thought about how packaging makes me love my favorite products even more…
- Cathy D.
Are you ready to
Feel confident in your packaging choices
Use design ideas proven to sell products
Save time searching the internet for tips & tricks
Save (and make!) money in the long run
Get the scoop from someone who’s been there
I’m Kelley Kempel, the graphic designer behind Hidden Path Creative. I help product-based businesses, unsure of where to start and whom to trust, create package designs that genuinely represent their brands.
If I didn’t become a designer, I was going to be a teacher. True story. But lucky for you, my parents didn’t bat an eyelash when I said I wanted to go to art school. I had to wait three years to take my first package design class. It was love at first dieline.
After getting my BFA in graphic design at Rochester Institute of Technology, I joined the team at Dick’s Sporting Goods designing brand identities and packaging graphics for their owned brands. From there I moved a little farther west to try my hand at some candle and cookware packaging (among other things) at Kohl’s.
Spending 20 years designing packaging for retailer-owned brands, I learned a thing or two about standing out, telling a short story, and connecting with customers. And I want to share this knowledge with the people creating innovative products.
I support my clients with strategic, research-backed design plans creating packaging that stands out on-shelf, so customers want to take their products home while relieving them of the anxiety and second-guessing of doing it alone.
You’ve heard the saying “Measure twice, cut once?”
This is “Do the research, design for success.”