The Brand Store

Hidden Path Creative is a boutique design studio that transforms your passion into unmistakable brand visuals people love and trust. Brand identity and packaging design for product businesses, makers, and entrepreneurs.

Located in Wauwatosa, Wisconsin, serving businesses across the United States.

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Packaging isn’t just about looking pretty—it’s about telling the right story, instantly.⁣
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It’s your first impression. Your silent salesperson.⁣
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And when it hits right? People remember your product. 👏⁣
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#SmallBusiness #En

Starting is the hardest part—but it’s also the most important.⁣
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I know how overwhelming branding and packaging can feel. What if it doesn’t work? What if people don’t notice? What if it’s not perfect?⁣
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But here&rsquo

When the founders of Salted. came to me, they were selling their indulgent caramels in stock pouches with labels. But they knew it was time to redesign their packaging to match the special moment of enjoying a sweet treat.

We created a clean, modern

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