3 Reasons Why Giftable Packaging Is The Secret To Holiday Sales
The holiday season is most product businesses' busiest time of the year. In 2022, Intelligence Insider predicts that US holiday sales will hit $1.262 trillion. With such massive sales at stake, it’s no wonder many businesses try to get an edge over their competitors by offering something unique. So to get your share of this enormous pie, ensure your products are ready for the season. And one way to do this is by making them giftable.
It Inspires Gifting
Giftable packaging is an excellent way to make your product stand out from the rest of your competitors. It’s not only a way to increase sales, but it also inspires gifting. This is because the act of giving is a human instinct. It’s in our nature to give gifts, and it’s also one of the ways we show love and appreciation for others.
It’s not just about the product itself. It’s also about how we present it. Creating giftable packaging for your products enables customers to imagine giving your item as a gift. And when customers can envision the excitement on a loved one’s face receiving the item as a present, it ignites the desire to buy it.
It Adds Value
It’s no secret that gift-giving costs money, so when you can offer your customers something that feels worth more than what they paid for it, you’re giving them a win. Giftable packaging makes shoppers feel like their dollars went further because it looks like more went into making it memorable than just wrapping paper or tissue paper. It also helps with the perception of quality in an item by making it look more valuable. And with so many options available during the holidays, giftable packaging can help shoppers find gifts easier by making products stand out on store shelves or online stores.
It Creates Urgency
People are more likely to buy something if there’s a sense of urgency, whether through giftable packaging or other factors like limited availability. Giftable packaging creates the urgency that compels people to buy now, not later. The best giftable packaging will remind customers about the special people on their holiday gift list while making products appear like limited editions or unique pieces. This helps shoppers decide which gifts to buy and when, since they don’t want to miss out on what could be the perfect present for someone special.
Conclusion
If you’re looking for a way to increase sales of your products this holiday season, giftable packaging is a great option. It helps inspire gifting, adds value, and creates urgency by making it easy for customers to give an immediate gift.
PS There are plenty of ways to test giftable packaging for your brand without spending too much time or money upfront. Last week, we rounded up a few ways to package your holiday products without sacrificing profits.