The Packaging Design & Product Biz Blog
Resources and tips on packaging design, branding, and growing product sales for product-based business founders and makers.
The Packaging Change That Turned Salted's Two-Piece Caramel Into a Wholesale Best Seller
How a packaging redesign helped Salted turn their two-piece caramel into their most reordered wholesale product and elevate their brand.
Is DIY Packaging Design Really Saving You Money? (Probably Not)
Still designing your packaging yourself? Discover the hidden cost of DIY packaging design and why it may be slowing your growth, sales, and scalability.
When Should You Actually Start Packaging Design?
Learn when to start packaging design for Valentine’s Day, Mother’s Day, holiday, and more. A packaging designer shares the real timelines product brands need to know.
How to Create Packaging That’s Ready for Retail (Not Just Markets)
Want to grow beyond makers markets and pop-ups? Learn how retail-ready packaging helps products sell faster, look more professional, and attract retailers.
How Tight Deadlines Inspired Me to Create Packaging Pronto
Learn why Kelley created Packaging Pronto and how strategic packaging design helps product brands sell faster and grow with confidence.
Why Your Packaging Isn’t Selling Your Product (And How to Fix It)
Customers picking up your product but not buying? Learn the 3 packaging fixes that help shoppers instantly understand, trust, and purchase your product.
When to Invest in Professional Packaging Design for Your Product
Know when it’s worth investing in professional packaging design to attract customers, build trust, and increase your product’s shelf appeal.
The Hidden Path Creative 2025 Gift Wishlist
If you're anything like me, holiday shopping usually starts with good intentions...and ends with a last-minute panic scroll. But this year? I'm keeping things easy (and beautiful) by shopping from my clients.
How Packaging Impacts Your Brand Perception in Stores
Discover how packaging impacts your brand perception and why intelligent design can influence customer choices in stores.
Your product deserves packaging that gets chosen.
If your packaging is getting seen but not picked up, understood, or purchased, it may not be helping customers make buying decisions fast enough. Strategic packaging helps products stand out, make sense instantly, and sell without you there to explain them.