
The Package Design & Product Biz Blog
Resources and tips on packaging design, branding, and growing product sales for product-based business owners and makers.
Why Retail Buyers Say No: Packaging Red Flags to Avoid
Avoid standard packaging red flags that turn off retail buyers. Learn what mistakes to fix before your next pitch.
How to Tell If Your Packaging Is Retail-Ready
Learn how to tell if your packaging is retail-ready with quick checks that help you stand out on shelves and meet store standards.
The Hidden Costs of Packaging That Looks Good but Doesn’t Perform
Avoid hidden packaging costs that hurt your brand. Hidden Path Creative designs beautiful, retail-ready packaging that boosts sales, compliance, and customer love.
3 Signs You’ve Outgrown Your DIY Packaging
Discover the 3 signs your DIY packaging is holding your business back. Learn how to tell if you’ve outgrown your homemade labels, and what to do next to get your product retail-ready and boost wholesale sales.
The Unsexy Side of Packaging: 5 Things Most Designers Skip (and Why You Can’t)
Most designers skip the unsexy side of packaging, but your retail success depends on it. Discover 5 critical label details you can’t afford to overlook if you want compliant, shelf-ready packaging that helps your product sell.
Minimalist Packaging Design: Why Less is More
Discover the benefits of minimalist packaging design! Learn how simplicity can enhance your brand, reduce costs, and create eco-friendly, premium appeal.
Creative Packaging Design for Online Stores
Delight your customers with creative e-commerce packaging! Learn tips for branding, sustainability, and creating memorable unboxing experiences.
How to Plan for Sustainable Packaging Without Breaking the Bank
Sustainable packaging doesn’t have to be expensive. Discover affordable eco-friendly options and tips to create packaging that aligns with your values and budget.
How to Create Packaging That Stands Out on Retail Shelves
Make your product impossible to miss! Learn actionable tips for designing packaging that grabs attention, communicates clearly, and drives sales on retail shelves.