Is Branded Packaging Worth the Investment?
You’ve seen the picture — a dented cardboard box with a sticker slapped on it. Today’s consumers have a higher expectation for the appearance of product packaging. It doesn’t have to be fancy or extravagant, but it does need to stand out and speak to your brand. And if it’s created specifically for your product and designed with your customer in mind, custom packaging is definitely worth the investment.
It Helps Your Product Stand Out
In a world of so many choices and options, you want to make sure your brand stands out amidst the crowd. Custom-designed packaging is a lot like a book cover in that it’s what sells your product. For your product to stand out, you need to make sure it catches people’s attention. The best way to do that is with creative and unique packaging design.
You want to be the first thing they reach for on the shelf, and packaging design can help.
It Attracts More Customers
The packaging is the first thing potential customers see when they encounter your brand in stores. You want it to be enticing and memorable and have them wanting more. So your brand is getting the attention it deserves, make sure your packaging design is eye-catching, creating an excellent first impression. And did you know, that customers are more likely to buy a new product if they like the look of the packaging?
Good packaging design helps build trust in a brand and can help convert more customers.
It’s an Opportunity to Connect With Your Customers
Packaging is your opportunity to talk to your customer. I could write a novel on the benefits of beautiful, branded packaging, but I’m going to give you three of the best ones right here:
It’s an opportunity to share your brand story. Why tell someone all about your business when you can show them? A logo and two sentences won’t cut it either — if you want to make an impact, take some time and think about how your packaging can effectively communicate who you are, what you do, and why it matters.
It’s an opportunity to share information about your product. Even if you’ve got a super easy-to-understand product, sometimes people need some help. Use this chance to show them how they can use it effectively (or make their lives easier) in 6 seconds or less (that’s all the time they’re going to spend looking at it).
It’s an opportunity for engagement. There’s no doubt that social media has changed the way we do business but don’t forget that offline is essential too—and your packaging is a perfect place for interaction. Do something as simple as asking people to take pictures with their new purchases and tag them on Instagram (BONUS: free advertising).
High-quality Branded Packaging Can Help Grow Your Business and Make More Sales!
Great packaging design is one of the hardest working assets for your business. It protects and promotes your product and can grow your sales—and we all want to increase our product sales!