The Package Design & Product Biz Blog
Resources and tips on packaging design, branding, and growing product sales for product-based business owners and makers.
My Favorite Branding Books of 2021
Looking for some reads to add to your list for 2022? Here are a couple of my favorite reads from 2021 …
Three functions of branding: identity, resonate, endure.
When it comes to crafting branding for your business, there are a few goals to have in mind. Um, wait, I thought my branding was all about capturing a vibe? …
Why your brand needs adjectives
It’s probably not why you think. One of the most useful tools when defining your brand is adjectives …
Take charge of your brand!
You've started a small business, or you are thinking about it. Maybe you have a great product you want to share with the world …