The Packaging Design & Product Biz Blog
Resources and tips on packaging design, branding, and growing product sales for product-based business founders and makers.
My Favorite Branding Books of 2021
Looking for some reads to add to your list for 2022? Here are a couple of my favorite reads from 2021 …
Three functions of branding: identity, resonate, endure.
When it comes to crafting branding for your business, there are a few goals to have in mind. Um, wait, I thought my branding was all about capturing a vibe? …
Why your brand needs adjectives
It’s probably not why you think. One of the most useful tools when defining your brand is adjectives …
Take charge of your brand!
You've started a small business, or you are thinking about it. Maybe you have a great product you want to share with the world …
Your product deserves packaging that gets chosen.
If your packaging is getting seen but not picked up, understood, or purchased, it may not be helping customers make buying decisions fast enough. Strategic packaging helps products stand out, make sense instantly, and sell without you there to explain them.