How to Transition from DIY Packaging to Working with a Design Expert
If you’ve been designing your own packaging, congratulations! You’ve already invested time and creativity into your business. But as your brand grows, your packaging needs to grow with it. Moving from DIY to professional packaging design can be a turning point, helping you attract more customers, land wholesale deals, and stand out in your industry.
In this post, we’ll guide you through the transition process, so you can feel confident and prepared to work with a design expert.
Signs It’s Time to Move Beyond DIY
How do you know when it’s time to hire a professional? Here are a few signs:
Your packaging no longer reflects your brand’s growth or vision.
Retailers or customers have provided feedback that your packaging needs improvement.
You’re spending too much time on design or struggling to get it “just right.”
What to Expect When Working with a Professional Designer
The idea of hiring a designer can feel overwhelming, but it’s a collaborative process designed to bring your vision to life. Here’s what a typical design journey looks like:
Consultation: You’ll discuss your goals, target audience, and any ideas or inspiration you have.
Concept Development: The designer will create initial concepts based on your input.
Revisions: You’ll provide feedback and collaborate to refine the design.
Finalization: The designer will deliver print-ready files and ensure everything meets your needs.
How to Prepare for the Transition
To make the process smooth and successful, start by getting organized:
Audit Your Current Packaging: What’s working? What’s not?
Gather Your Brand Assets: Collect your logo, color palette, product details, and messaging.
Research Designers: Look for portfolios that resonate with your style and industry.
Transitioning to professional packaging design is a big step, but it’s one that can unlock incredible opportunities for your brand. Ready to get started?
At Hidden Path Creative, our mission is to support product-based businesses with a standout packaging design that grows their brand recognition and sales.
If you want to work together, please drop us a line here. We love connecting the creators of innovative products.
Oh, and come say hi on Instagram, and join a community of like-minded product entrepreneurs!
Download our free packaging ROI Calculator to see exactly what kind you can expect from a brand refresh.