Top 5 Packaging Design Tips for Small Product-Based Businesses
Packaging is more than just a container—it’s an opportunity to tell your brand’s story and connect with your customers. For small businesses, great packaging can help you stand out in a crowded market and build loyalty with your audience.
Here are five actionable tips to take your packaging to the next level.
Tip 1: Know Your Target Audience
Design with your ideal customer in mind. Ask yourself:
What colors, fonts, and styles resonate with them?
How do you want them to feel when they see your packaging?
Understanding your audience will help you create packaging that speaks directly to their needs.
Tip 2: Keep Branding Consistent
Your packaging should reflect your brand identity at every touchpoint. Use your logo, colors, and typography consistently to create a cohesive look that builds trust and recognition.
Tip 3: Focus on Functionality
Your packaging should protect your product, be easy to use, and fit seamlessly into your customers’ lives. For example:
Use resealable bags for food products.
Choose sturdy boxes for shipping.
Functionality isn’t just practical—it shows customers that you’ve thought about their experience.
Tip 4: Invest in Quality Materials
High-quality materials make a big difference in how customers perceive your product. Investing in premium packaging can:
Justify higher price points.
Reinforce your brand’s commitment to quality.
Tip 5: Test Your Design Before Committing
Before going into full production, create a prototype or small batch and gather feedback from your customers or retailers. Small tweaks can make a big impact!
Packaging is your product’s first impression—make it count! Whether you’re refreshing your design or starting from scratch, these tips will help you create packaging that delights customers and drives sales.
At Hidden Path Creative, our mission is to support product-based businesses with a standout packaging design that grows their brand recognition and sales.
If you want to work together, please drop us a line here. We love connecting the creators of innovative products.
Oh, and come say hi on Instagram, and join a community of like-minded product entrepreneurs!
Download our free packaging ROI Calculator to see exactly what kind you can expect from a brand refresh.