Is Now The Right Time For a Packaging Redesign?
Whether you’re tired of looking at the same package design over and over or are running into challenges with your current package design this is a question all consumer product businesses ask at one time or another.
And while a packaging redesign can be beneficial to your business, it’s also a big investment of time and money. So it’s not a decision to be made on a whim.
Before starting a redesign of your product line’s packaging, make sure that it will help you meet your business goals.
What is a Packaging Redesign?
A packaging redesign is the process of refreshing your product line’s packaging and perception.
A packaging redesign can be a subtle evolution making small changes to messaging, images, and/or layouts. Or it can be a revolutionary change to packaging container, product positioning, and totally new design elements.
The level of redesign will depend on the goals and objectives you’ve identified as the reasons for redesigning.
Why Should You Redesign Your Packaging?
There are lots of reasons to redesign your packaging, but ultimately the goal of packaging redesign is to position your product line for growth.
Redesigning your packaging can attract new wholesale partners and customers. Growing your brand’s visibility and audience can increase revenue as you sell more products.
A strategic and thoughtful redesign can also increase perceived value. Whether you elevate the contain, materials, or design, packaging that looks more premium can command a higher
price for your products resulting in increased profits.
Where Should You Start With a Packaging Redesign?
You might want to jump right to the computer and exploring design ideas, but resist that temptation. The first step in a packaging redesign is developing a strong packaging strategy. The packaging strategy is an extension of your product’s marketing strategy and your guide for making the design choices that support your business goals.
Getting your packaging strategy right is critical to creating packaging the stands out and sells your product. Only after you have a packaging strategy should you start the design process.
Keep in mind, a packaging redesign doesn’t have to be a complete rebrand. If you already have a brand that your customers recognize, you have valuable brand equity. While developing your packaging strategy, identify what existing brand equity you want to keep and leverage in the packaging design.
Need Help With Your Packaging Redesign?
Whether you’re selling online, in-person, or wholesale packaging design is critical piece of your product marketing. Here at Hidden Path Creative, our specialty is packaging designed to stand out and sell your product.
Packaging Pronto is our signature VIP Design Day, where you get packaging designed (in a day!) to sell your product for you, so that you never miss a sale. To learn more about the process download our Services & Pricing Guide. You’ll also be sent a link to schedule a free discovery call. We’re excited to talk about your project!