Are You Stumbling on One of These Top Packaging Pitfalls?
Does your brand have an awesome product that's still struggling to find its way into stores? A good, effective design plays an important role in that process, but irresistible packaging is also key. With more and more products competing for space on shelves of stores across the U.S.—not to mention being sold online—you need something that sets you apart and gets your products noticed (and ultimately purchased).
So how can you make your packaging stand out from all the rest? By avoiding the top 10 packaging pitfalls.
1. Not Setting a Vision and Clear Goals
A vision is the first step in setting a brand strategy. It's the overall goal. It's what your brand can become, and it's especially important when considering packaging design.
Why? Because it allows you to know what you want to achieve with your design and makes it easier to create a look that matches your vision by knowing exactly what you need. Having a clear vision also helps you collaborate with the designer in shaping up the concept of your packaging so that they can ultimately present something that will help you achieve your brand goals.
2. Designing for Yourself, Not Your Customer
It can be easy to get caught up in your own ideas or preferences when designing packaging for your business, but remember that design is not about you. It's ultimately about the customer and what they want. Doing this ensures that you keep your eyes on the prize: selling more products.
3. Not Considering Where You'll Sell the Product
The packaging is an integral part of the first impression of a product. Onscreen, it may be the first thing that people see, and in person, it can be the first thing they touch. The design of your package needs to make sense for both situations. But consider the primary channel you offer your product when making packaging design decisions. If you're selling your product online, the design needs to be easy to read when shown on a small scale on a mobile device. If you're selling in stores or boutiques, the design needs to quickly communicate what's inside without being too busy or confusing for someone unfamiliar with your brand.
Free Guide to Sidestep All 10 Packaging Pitfalls
Be sure to check out the guide we've put together. It's free and filled with tips on how to avoid each of the top 10 packaging mistakes—so you can sidestep them and start seeing breakthroughs in your product business.
We’ve also added resources for our favorite packaging inspiration sources, content service providers, and packaging vendors.
Happy packaging!