What is a Packaging Template?

Whether you’re launching a skincare line, making candles, or selling handmade jewelry, using a package template can help you bring the vision for your brand to life.

What is a packaging template?

Packaging templates are pre-designed layouts that allow you to arrange content on various panels to quickly create a well-designed, three-dimensional package. To make it your own, you can change elements in the template, like colors, illustrations, icons, background patterns, and more. With a package template, just a little graphic design program experience is needed to create a high-quality package design customized to your brand’s needs.

How do packaging templates work?

Creating a package design from scratch might sound like a lot of work, so using a packaging template can give you a jump start on the design and layout.

When choosing a package design template, consider the packaging your product needs. You can select a template specifically for handcrafted skincare and candles, shipping eCommerce products, or a template with labels for stock boxes to support flexibility in your product line. Once you’ve picked your packaging template, you can decide how much or how little you’d like to customize the design to reflect your brand personality.

You can stay close to the original template and add your logo and product information when designing. Or you can use the template as a jumping-off point and change the content, colors, fonts, and graphics. Either way, the package design template will save you time by avoiding starting with a blank screen.

If you have some graphic design experience, you can customize the design further by changing the package size, materials, and finishes. Just ensure any dieline changes will still work by making a mockup or getting a sample from the printer. 

What are the benefits of using a template?

A package design template is an easy way to create a professional and recognizable presentation for your product. Instead of spending time on YouTube learning how to use new software and what information to include, the template will guide you through the process. Most design templates are set up with areas to fill in the blanks with product names, feature callouts, image blocks, and more.

Templates can also be a great tool to help brands with more extensive lines stay consistent across all products. Consistency helps build credibility and trust with customers.

Where can you find great packaging templates?

I hope that package design templates are crystal clear to you now.

I first launched Hidden Path Creative because there was a lack of great packaging resources for small business owners and makers. After all, great packaging design can supercharge your product business.


Do you still have questions? No shame in that! You can contact me here or find me on social media, where I’m always happy to answer any questions.


We’re working on a collection of premium packaging templates to help you elevate your packaging. Get instant access to a free package template and be the first to hear when the entire collection launches. 

Get your freebie here!

Kelley Kempel

Kelley Malone Kempel is a brand-obsessed, packaging guru on the lookout for adventure. In 2020, she founded Hidden Path Creative, a boutique design studio focusing on branding and packaging design for start-ups & emerging brands. Kelley is passionate about helping entrepreneurs find the path for their brands.

http://www.hiddenpathcreative.com
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