What to Expect During a One-on-One Packaging Design Process
If you’re considering hiring a professional packaging designer, you may be wondering what the process looks like. Many small business owners feel uncertain about collaborating with a designer, but rest assured—it’s an exciting, creative journey tailored to your brand’s specific needs.
In this post, we’ll break down the one-on-one packaging design process, so you know exactly what to expect every step of the way.
Step 1: The Initial Consultation
Every successful design process begins with a conversation. During the consultation, you’ll discuss:
Your brand story, mission, and values.
Your goals for the packaging redesign (e.g., improving shelf appeal, increasing sales, or launching wholesale).
Details about your target audience and competitors.
You’ll also share any brand assets, such as your logo, color palette, or packaging inspiration, to ensure the designer understands your vision.
Step 2: Concept Development
With the initial consultation complete, the designer will create design concepts that align with your brand and goals. This phase includes:
Exploring layouts, typography, and colors.
Mockups or digital renderings of potential designs.
Considerations for functionality and practicality (e.g., ease of use, sustainability).
You’ll receive drafts to review and provide feedback, starting the collaborative process of refining the design.
Step 3: Feedback and Revisions
Your input is crucial to the design process. After reviewing the initial concepts, you’ll work with the designer to:
Refine colors, fonts, or layouts.
Adjust messaging or placement of product details.
Ensure the design reflects your brand personality and resonates with your audience.
The designer will revise and polish the design based on your feedback until it’s perfect.
Step 4: Finalization and Production Prep
Once you’ve approved the design, the designer will prepare the final files for production. This includes:
Creating print-ready dielines with precise measurements.
Ensuring compatibility with your chosen printer or manufacturer.
Providing guidance on materials, finishes, and other technical details.
Some designers also coordinate directly with printers to ensure the production process runs smoothly.
The one-on-one packaging design process is designed to make your experience stress-free, collaborative, and rewarding. You’ll end up with custom packaging that not only looks amazing but also works for your business goals.
“Ready to start your one-on-one packaging design journey? Let’s create packaging that reflects your brand and drives results!”
At Hidden Path Creative, our mission is to support product-based businesses with a standout packaging design that grows their brand recognition and sales.
If you want to work together, please drop us a line here. We love connecting the creators of innovative products.
Oh, and come say hi on Instagram, and join a community of like-minded product entrepreneurs!
Download our free packaging ROI Calculator to see exactly what kind you can expect from a brand refresh.