Done-For-You Packaging Design That Helps You Sell More Products
Are you ready for packaging that helps customers choose your product in the first 3 seconds?
Trusted by brands sold at:
Packaging Should Do More Than Look Good
Because too many founders spend years perfecting their products, only to be overlooked because customers don't immediately understand what makes them worth buying.
We believe packaging should help customers make confident decisions faster.
And when it does, amazing things happen:
✓ Retail expansion into 40+ stores
✓ Placement in national retailers like Dick's Sporting Goods
✓ Stronger shelf presence, whether it’s 3 or 30 products
I’m Kelley
Your Strategic Packaging Partner
I've spent nearly 20 years helping products earn attention on crowded shelves.
Before founding Hidden Path Creative, I designed packaging for major retailers, including Dick's Sporting Goods and Kohl's, where I worked on everything from golf balls and tree stands to cookware and candles. During that time, I created packaging for brands including Disney, Food Network, Maxfli, LC Lauren Conrad, Simply Vera Vera Wang, and many others.
Today, I help growing product businesses apply those same retail packaging principles without needing a Fortune 500 budget.
Because the truth is, most packaging doesn't fail because it's unattractive. It fails because it doesn't help customers make decisions quickly. That's why every Packaging Pronto project starts with strategy before design.
We focus on what customers need to understand, trust, and remember in the few seconds they spend looking at your product. Unlike general graphic designers, packaging is my sweet spot.
That means every recommendation is grounded in real-world experience with retail environments, ecommerce, wholesale programs, production requirements, and shopper behavior.
Whether you're preparing for retail, improving an existing package, or launching something new, my goal is simple:
To create packaging that helps your product get chosen.
✓ 20+ years packaging experience
✓ Former Dick's Sporting Goods Packaging Designer
✓ Former Kohl's Packaging Design Manager
✓ 10,000+ of packages designed (I’ve lost count)
Some of our Amazing Clients
Salted
As Salted grew, their packaging needed to support retail expansion, seasonal launches, and a growing product line.
We created a cohesive packaging system designed to grow alongside the brand.
✓ Expanded into 40+ retail stores across Canada
✓ Created a scalable packaging system for seasonal and limited-edition launches
✓ Their redesigned 2-piece caramel box became their most reordered product
Birdie Girl Golf
Birdie Girl Golf needed retail-ready packaging for Dick's Sporting Goods... yesterday.
With a major retail opportunity on the table, they needed a packaging system that could scale across a growing product line and look right at home on shelf and in stores.
✓ Packaging system across 25+ products
✓ Improved shelf recognition and consistency
✓ Placement in Dick's Sporting Goods stores nationwide
7th Compass
7th Compass needed packaging that helped customers quickly understand what made their products different.
We refined the packaging system to improve clarity and strengthen product communication.
✓ Improved product understanding
✓ Increased cross-selling opportunities
✓ Supported consistent e-commerce and Amazon sales
I Get It...
✓ You've worked with designers who could make things look nice but didn't understand packaging, production, retail, or customer behavior.
✓ You've spent hours researching packaging options and still weren't sure what was actually right for your product.
✓ You've waited weeks for revisions only to receive another version that still didn't solve the real problem.
✓ You've found yourself explaining your product over and over because your packaging wasn't doing enough of the work.
✓ You've wondered if your packaging is costing you sales, but weren't sure exactly what needed to change.
Now You're Ready For Packaging That Does More Than Look Good
You're tired of second-guessing every packaging decision.
You're tired of wondering if your packaging is helping customers choose your product or causing them to move on to the next option.
And you're definitely tired of packaging projects that drag on for months.
Good news.
It doesn't have to be that complicated.
Packaging Pronto combines strategy, design, and real-world packaging expertise into a focused VIP experience built specifically for growing product brands.
No endless meetings.
No guessing.
No spending weeks trying to figure out what should go on the package.
Just clear recommendations, thoughtful design, and packaging built around how customers actually make decisions.
Because packaging isn't just about looking professional.
It's about helping customers understand, trust, and choose your product faster.
And that's exactly what Packaging Pronto is designed to do.
What Clients Are Saying
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"Before working with Kelley, I was constantly explaining my product in person because my packaging wasn't doing it for me. Today, I'm getting organic Amazon sales every day, retailers are reaching out to carry my products, and marketing feels almost effortless because I'm proud to showcase my brand. Having Kelley's expertise wasn't just about making my packaging look better—it helped create a product that sells itself."
Amy, Founder, 7th Compass
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"Before working with Kelley, my packaging wasn't retail ready and didn't stand out in photos or on the shelf. Now it feels elevated, professional, and perfectly aligned with my brand. It's given me the confidence to put my products out into the retail world."
Shelly, Founder, Demme Rae Skincare
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⭐️⭐️⭐️⭐️⭐️
"One of our everyday products used to be sold in a bag and performed well. After Kelley redesigned it and elevated it into a boxed package, it became our number one reordered item from retailers. We sold out much faster than expected and are now on our third reorder. The main change was the packaging."
Lynette, Kristy, & Jill, Co-Owners, Salted
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⭐️⭐️⭐️⭐️⭐️
"Kelley already knew what I needed, even before I did. Having been DIY-ing my packaging, I didn't know how much I didn't know. The finished packaging was exactly what I was hoping for."
Katie, Founder, Handcraft Skincare
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⭐️⭐️⭐️⭐️⭐️
"We weren't redesigning packaging because something was wrong. We were redesigning because our business had grown and our packaging needed to reflect where we were going next. Kelley helped us create a cohesive packaging system that unified our entire product line, built trust in our new proprietary products, and made everything feel intentional and established. Following the launch, sales increased 55%, and I'm so glad I took the leap and went all in."
Jennifer, Founder, Acorns & Twigs / Keep On Looping
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⭐️⭐️⭐️⭐️⭐️
"I didn't realize how much my packaging was holding my brand back. Looking back, I was packaging blind. Since launching my new packaging, I've seen increased sales, more retail interest, and even had a marketing agency reach out wanting to feature my products in a celebrity collaboration."
Beth, Founder, Youthful Balance
Packaging Is Kind of My Thing. But My Mission Doesn't Stop There.
I started Hidden Path Creative because I saw too many founders with incredible products getting overlooked for reasons that had nothing to do with the product itself.
They had done the hard part. They created something people wanted. But when it came time to package it, launch it, pitch it to retailers, or compete online, they were left trying to figure it out alone.
That's where I come in.
✓ Helping founders make confident packaging decisions without becoming packaging experts
✓ Turning packaging from a source of stress into a tool that supports growth
✓ Creating packaging that works harder, so founders don't have to
Because great products deserve packaging that helps them get chosen.
01
Strategy Call
Together, we'll clarify:
✓ What matters most on your packaging
✓ What customers need to know first
✓ Where your packaging may be creating confusion
✓ How to position your product more effectively
Here's How Packaging Pronto Works
Packaging Pronto is designed to give growing product brands the strategy, design, and production-ready files they need without the months-long timeline of a traditional agency project.
02
Design Day
Your project is my focus:
✓ Dedicated design time
✓ Same-day design review
✓ Fast feedback and revision loops
✓ No waiting weeks between revisions
✓ Up to 3 packages designed in one day!
03
Final Files & Launch Support
✓ Press-ready files
✓ Printer recommendations
✓ Delivered in 5 business days
✓ 30 days of email support for questions and minor print edits
Packaging Projects Don’t Have to Be Overwhelming
Most founders come to me feeling one of two things:
Overwhelmed by all the packaging decisions they need to make.
Or frustrated because they've already spent time and money on packaging that still isn't doing what they need it to do.
Packaging Pronto was designed to feel different.
✓ Clear recommendations instead of endless options
✓ Strategy before design so decisions feel easier
✓ One focused day dedicated entirely to your project
✓ Packaging expertise without needing to become a packaging expert yourself
✓ A collaborative process that keeps momentum moving forward
Because you already have enough on your plate.
My job is to make packaging one less thing keeping you up at night.
Most packaging projects take weeks of meetings, endless revisions, and more decisions than most founders have time for.
Packaging Pronto was built to be faster, clearer, and more strategic.
✓ One focused day dedicated entirely to your project
✓ Strategy before design, so every decision has a purpose
✓ Clear recommendations instead of endless options
✓ Packaging expertise without needing to become a packaging expert yourself
✓ Support through production and launch
✓ Packaging designed to help customers choose your product faster
Because packaging shouldn't be another thing keeping you stuck.
It should help you move forward with confidence.
Why Packaging Pronto Feels Different
Ready for Packaging That Helps Customers Choose Your Product in the First 3 Seconds?
If you're tired of second-guessing packaging decisions, wondering if your product is getting overlooked, or trying to figure it all out on your own, let's talk.
Packaging Pronto was built for growing product brands that need strategic packaging without the months-long agency timeline.
Together, we'll create packaging that helps customers understand, trust, and choose your product faster.