
Refer a Product Founder to Hidden Path Creative
Make their packaging make sense and sell.

If you're here, chances are you know a founder who’s doing incredible things with their product… but their packaging just isn't keeping up.
Maybe they're DIYing it, prepping for retail, or stuck choosing between boxes and pouches. That’s where I come in.
Most of my best clients are referrals—from consultants, coaches, strategists, and service providers like you who know the power of great design and want their clients to succeed. I’m grateful for every single one.
Who I Work With:
Send folks my way if they’re:
A product-based business owner (especially in food, beauty, wellness, or gifts)
Launching a new product or getting ready for retail, Amazon, or wholesale
Feeling stuck with their current packaging or brand visuals
Looking to upgrade from “this works for now” to “this is what sells it”
What I Help With
Hidden Path Creative offers:
Strategic brand & packaging design that looks great and drives conversions
Packaging systems for scaling—labels, boxes, pouches, kits
Retail and Amazon–ready packaging that meets compliance and shelf-readiness
Creative direction + design production support so your client doesn’t have to guess
Whether your person needs a full design system or just a clear path forward, I’ll help them understand what’s possible—and how to get there.
How to Refer Someone
The easiest way is to introduce us over email:
📩 kelley@hiddenpathcreative.com
or
📆 Invite them to book a quick consult call (they can mention your name in the form).
Want a copy/paste email to make the intro easier? I've got you:
Intro Email Template
Hey [Client Name],
I thought of you because I know you’ve been thinking about updating your packaging—or getting ready to launch something new. I wanted to introduce you to Kelley Kempel, the founder of Hidden Path Creative.
She’s a packaging designer and strategist who helps product-based brands create packaging that not only looks amazing but actually sells. If you’re preparing for retail, rebranding, or just need a pro to help you figure out what’s next, Kelley’s your person.
You can check out her work and book a quick intro call here: https://hiddenpathcreative.com/contact
Kelley—I’ll let you take it from here!
[Your Name]
Need a Little Nudge? Try This.
If you're not sure who to refer, block 15 minutes on your calendar and:
Think about clients launching products, prepping for retail, or struggling with packaging
Skim your email, contact list, or Instagram DMs
Make a quick list, and then send one or two the intro email above
Even one referral can lead to a huge transformation for their business, and I’ll make sure they’re well taken care of.
Want Me to Return the Favor?
I’m always looking to support the people I trust and work well with. If there's someone you’re looking for, let me know. I’d be happy to dig through my network and refer you in return.
Thanks so much for keeping me in mind.
Kelley
Founder & Creative Director, Hidden Path Creative

Limited Series
Packaging That Sells Podcast
Quick, actionable episodes you can listen to on a lunch break, because your packaging should be working as hard as you do.
In this limited 10-episode series, packaging expert Kelley Kempel breaks down how to create packaging that actually sells. You’ll learn what makes packaging shelf-ready, how to stop second-guessing your label, and why design decisions (from copy to compliance) influence whether a buyer picks you or passes.