Packaging That Sells Podcast

A limited series podcast for product-based founders ready to upgrade from DIY to retail-ready packaging

If your product is ready for shelves, but your packaging feels like the weak link, this podcast is for you.

If your product is ready for shelves, but your packaging feels like the weak link, this podcast is for you.

In this limited 10-episode series, packaging expert Kelley Kempel breaks down how to create packaging that actually sells. You’ll learn what makes packaging shelf-ready, how to stop second-guessing your label, and why design decisions (from copy to compliance) influence whether a buyer picks you—or passes.

  • Why packaging influences buying decisions in seconds

  • The three-part ABC framework for packaging that performs

  • Signs it’s time to upgrade your design (and how to do it without the overwhelm)

  • Behind the scenes of a real packaging transformation

  • What makes packaging retail-ready — no guesswork required

What You’ll Learn

This Series is Perfect For

  • Founders prepping for Faire, Amazon, or wholesale

  • Makers who’ve outgrown their Canva label

  • Product-based businesses ready to look as good as they sell

  • Anyone who wants packaging that works harder

Hosted by Kelley Kempel

Your Strategic Packaging Partner

With over 20 years of experience designing for powerhouse retailers like Dick's Sporting Goods and Kohl's, I've mastered the art of making products stand out.

My expertise lies in crafting packaging that not only tells a compelling story but also deeply connects with customers.

Strategic packaging design is often the missing piece for product-based businesses.

That's why I’m dedicated to creating designs that are not only visually appealing but also perfectly aligned with your brand's message and customer expectations.

My goal is to help your products sell repeatedly by making each package an ambassador of your brand's unique story and value.

Ready to Stop Guessing & Get Packaging That Sells?

Listen now for quick, actionable episodes you can listen to on a lunch break, because your packaging should be working as hard as you do.