Thankful Greetings

The Ask

With big goals of expanding their decor and gift line from Amazon into wholesale, Thankful Greetings needed a professional brand identity design to build recognition and trust while connecting with their ideal customer.

The Solution

Working with Thankful Greetings, I created a new brand identity, including a logo, color palette, typography, and pattern that maintained the equity of their existing heart symbol and evolved it to radiant the light and joy their products bring. We implemented that brand identity with new packaging for their best-selling decorative matches.