From Overlooked to Shelf-Ready: How Packaging Design Changes Everything
Your product doesn’t get a second chance on the shelf.
Before a retailer decides to carry your product…
Before a customer picks it up…
Before anyone reads a single word…
Your packaging design has already made the decision for them.
In this episode, Andee sits down with packaging expert Kelley Kempel (20+ years designing for major retailers like Dick’s Sporting Goods and Kohl’s) to break down what shelf ready packaging actually means—and how to use it to increase sales.
You’ll learn:
What shelf ready packaging is (and why it matters more than you think)
The 3 subconscious signals your packaging sends: quality, price, and brand promise
Why customers will pay more for products with better packaging
The biggest mistake product makers make when designing their own packaging
How to make your packaging instantly clear and easy to understand
What retail buyers are scanning for in seconds at trade shows and marketplaces
How to stand out when your product is surrounded by competitors
Simple ways to improve your packaging without a full redesign
Connect with Andee Hart at https://andeehart.com/Listen to the podcast here