3 Festive Ideas for Holiday Packaging Design
You know the old saying, "It's better to give than receive?" All we want during the holiday season is to give and give and then give some more. Gift-giving is one of the best parts of the holidays! (I mean not for my friend who once got a too small and out-of-date windbreaker from a relative, but we still laugh about that one) Thousands of products are being sold online this season, with more added each day. As one of those products, how do you ensure your customers see your item as the perfect gift?
Packaging that feels like a present shows customers your product is the perfect gift for that family member, friend, or co-worker. There are three key packaging design trends for the holidays that never go out of style and always feel totally giftable.ook? Here’s a glimpse at three places to start.
A Festive Color Palette
The packaging design of your holiday gifts should reflect the joy and celebration of the season. And a festive color palette immediately sets the mood. Traditional Christmas colors like red and green help customers instantly recognize your brand as someone who celebrates the holiday. Pick a universal festive color like a bright, wintery blue to appeal to customers who celebrate other winter holidays like Hanuka and Kwanza. If you have a recognizable brand color palette, add a festive accent color, like red or silver, for a unique look.
A festive red and blue color palette for LECKERLEE LEBKUCHEN designed by Strohl.
Mario Badescu uses their brand color palette with the addition of a pinky red for their holiday color palette.
Some Sparkle and Shine
Whether you're going for a New Year's Eve vibe or want to add a little glamour to your packaging, metallic accents are the way to go. Try using gold foil or glitter on your packaging and adding a metallic layer to your box or pouch.
Metallic paper is another excellent option that will make any product stand out from the rest of the pile. You can get creative with this by using different metallic paper colors or even by adding a metallic layer over another type of paper. That touch of shine will show customers that this product is special. And who doesn't want to give a special present to someone they love?
Too Faced Cosmetics added lots of gold foil accents to their Christmas Dreams packaging
Wrap It Like a Gift
You can't go wrong with wrapping-paper-inspired patterns. Adding a pattern to your box, bag, or belly band is excellent for adding visual interest and making it more festive. And the pattern printed all over will make your product look like a wrapped gift. One way to use this trend is to use a signature brand pattern in a metallic or holiday-inspired color palette. On the flip side, a design of recognizable holiday icons, like ornaments in your brand color palette, can set your product apart.
Other packaging elements that show customers this is a gift? Add a ribbon! Adding a ribbon to your everyday packaging shows customers that your product is ready to be gifted.
Want to take a step further? Add a to and from tag. The tag can be an area printed on the box. Get fancy by attaching a separate tag with a ribbon, so customers don't even need to wrap their present!
Koko Black custom “gift-wrap” packaging design by Round
Eighteen B x The House that Lars Built, the packaging design makes these items ready to gift
Takeaway: Inspire Customers to Give Your Products as Gifts
Holiday packaging is all about reflecting the season's cheer with bright colors and festive patterns. These three design elements have been popular year after year because they inspire people to give and receive products as gifts! These elements are timeless because they work in any year or decade and continue to create a sense of excitement and warmth among shoppers. The next time you're working on holiday packaging designs, don't forget these tried-and-true ideas.
Need more holiday packaging inspiration?
Follow Hidden Path Creative on Pinterest. We have a board full of Holiday & Giftable Packaging Ideas.
