Get Started On Giftable Packaging Now To Crush Holiday Sales
The holiday season is closer than you think. Are your holiday products ready to go for this year? No? Now is the time to get started! A lot goes into developing a successful product, packaging, and marketing strategy for the holiday season. It's more than just bundling your best sellers; you also have to create stellar giftable packaging that will get your customers excited about your products and website during the holidays.
It can be tempting to wait until August or September to begin your holiday preparations, but that's not just enough time if you want your product to show up as a must-have present. Start thinking today about what products your want to feature as holiday gifts and how the packaging can inspire shoppers to gift your items so that you can be ready when customers begin shopping!
The Holidays Are Closer Than You Think
As I write this, it's the beginning of July. There are only four months until the beginning of November. And that time is going to fly by! According to the National Retail Federation (NRF), holiday spending accounts for more than half of all retail sales made in the United States each year. And those numbers only continue to rise, with the average American household planning to spend $998 on gifts, decorations, and other holiday-related purchases! Getting your product loaded on your website or into stores by early November ensures your product is available when the most people are shopping for Black Friday and Cyberweek.
Customers Start Shopping For Holiday Gifts Early
You may have noticed that customers are starting to shop for Holiday gifts earlier than ever. They're doing this because they don't want to be caught off-guard and miss out on the best deals. The NRF says 61% of holiday shoppers started their holiday shopping by the beginning of November, up 10% from 2011. And as more customers are becoming more comfortable with buying online, the proportion of shoppers taking advantage of shopping early from home will only continue to rise.
Getting a Jump on Holiday Packaging Design
There's no better time to get your holiday packaging ready than in Q3. At this point in the year, you know what your customers are asking for and can predict what they'll want for the holidays. Plus, when it comes to holiday packaging design, the earlier you start, the more time you have to make changes and collaborate with your designer. Getting your packaging printed in time for the holiday season is crucial if you want your products ready when customers start shopping (and they will!). The worst thing that can happen is spending months developing unique gifts or product bundles only for them not to be ready just because you didn't start the packaging design with enough time for printing and shipping.