How to Pick the Right Packaging For Any Product
You’ve probably seen all sorts of fancy packaging options out there, with luxe foils, touchable finishes, and magnets that make you say, “So cool.” But that’s just the icing on the cake. It’s easy to get caught up in the shiny details when you’re unsure where to start with your packaging.
So how do you pick the right type of packaging for your product?
As a packaging designer with 20 years of experience, I’ll share with you the aspects I look out for when choosing the best package for a product.
A Package That Protects The Product
First and foremost, your product needs to arrive in one piece. It's no use having the most aesthetically pleasing package if it can't serve its primary function — protection. So choose a package that will hold and protect your product throughout shipping.
Protecting your product should always be the top priority, whether it's a durable cardboard box for your handcrafted mugs or a leak-free bottle for your face wash. Not only does it prevent unnecessary losses, but it also shows that you care about your product and, by extension, your customers.
A Package that Presents the Product
Secondly, look for a package that complements the product and has a shape that helps to showcase it. For example, you could choose a pump bottle for a hand lotion or add a window to your package to showcase color and pattern.
The package is the first thing your customers see, and a well-presented product can be the difference between a sale and a pass. It should reflect the nature and quality of the product inside. A beautifully designed package can be a teaser, enticing customers to discover what's inside.
A Package that Helps You Sell the Product
Lastly, a package with space for graphics and messaging is crucial to help sell your product. Pick something where the front panel has more surface area than the sides and top. This allows plenty of room for you to convey crucial information about your product and your brand's personality.
Packaging won’t just help sell in-store; photos of your packaging on your website and social media can build trust with shoppers. In this era of e-commerce, where we’re all shopping online, the package can become a digital billboard, making it essential to invest in a package that photographs well.
Key Takeaways
Packaging is not just a container for your product. It's a powerful marketing tool that can enhance your product's appeal, protect it during transit, and communicate your brand's story. So take the time to choose the right package for your product. When done right, good packaging can be a game-changer for your product's success.
If you are still unsure how to pick the right packaging for your product, don't worry! I can help. Download the Ultimate Packaging Checklist. This checklist will guide you in protecting, presenting, and selling your product effectively.
At Hidden Path Creative, I make it my mission to support product-based businesses with standout packaging design to grow their brand recognition and sales.
If you would like to partner on your packaging design, contact me here. I love connecting the makers of innovative products.
Oh, and say hi on Instagram, and join a community of like-minded product entrepreneurs!