How To Get Your Product into More Stores in the Next 60 Days

Did you know that independent retailers account for 44% of all consumer product sales in the United States? With so many people shopping small, getting your products on shelves across the country increases their discoverability, attracting more customers and cost-effectively growing your sales. If you have a product-based business, there is no better time to add wholesale to your sales mix. 

Now, I get it, the transition from selling your products directly to customers at in-person markets, pop-ups, and through your website to wholesaling to stores can be a daunting one. But with some strategic planning, a clear understanding of your target market, and a strong brand presence, it will be easier to attract the attention of potential stockists. In this blog, I’ll cover the three key steps on how to attract more stockists to get your product into more independent retailers in the next sixty days.

Review and Refine your Product Positioning

Your product’s unique positioning is essential because it's the foundation for all your product marketing, including messaging, packaging, signage, and social media. Your product positioning should be clear and concise while directly connect with your ideal customer. It's what sets you apart from the competition and communicates to the consumers why they should choose your product over others. Take time to evaluate your product positioning to ensure it aligns with your target audience's needs and wants.

Your product’s unique point of view will also lure potential retailers. It's a selling point that convinces them that your product will be a hit with their customers. So, ensure your messaging is compelling not only to consumers but also to the retailers who want to stock your product.

Refresh Your Packaging Design

The power of packaging should not be underestimated. Packaging is the first thing that a consumer sees, and it can make or break the purchasing decision. A well-designed package will not only attract the consumer's eye but also convey your brand's story and values, creating an emotional connection.

Design your packaging so that it stands out on the shelf and effectively sells your product. It should be visually appealing, easy to understand, and communicate your product's unique positioning. A great package design can be the difference between your product being picked up off the shelf or overlooked.

If graphic design isn’t in your zone of genius, we can help. Check out our signature packaging design offer, Packaging Pronto.

Update Your Faire Listings

This step is important to show stores that your product has a strong shelf presence that will wow their shoppers. Faire is a platform that connects retailers and wholesalers, and having a strong presence on it increases your product's visibility. Revamp your listing with high-quality images, detailed descriptions, and positive reviews. By doing so, you not only increase the chances of your product being noticed by retailers but also assure them that your product is a crowd-pleaser.

Independent retailers aren't just looking for great products but products that will sell themselves. Most stores have a small staff who can’t always chat with every customer, so they look for products with packaging that answers product questions and sells for them. Make carrying your product a no-brainer for stockists by having packaging designed to sell your products.

Getting Into More Stores is Possible

Yes, it is possible to get your product into more shops and boutiques in the next 60 days! By refining your product messaging, refreshing your packaging design, and updating your Faire listings, you can increase your product's visibility and appeal, making it a must-have for retailers and consumers alike. Remember, a well-marketed product with a strong brand presence is a magnet for success. So, get started today and watch your product fly off the shelves!

Was this wholesale strategy eye-opening for you? Let me know over on Instagram. I would love to hear from you!

Here at Hidden Path Creative, we’re all about supporting product businesses with standout packaging design to grow their brand recognition and sales.

Want to know more about how packaging can benefit your business? Contact us here with any questions or comments.