The Packaging Design & Product Biz Blog
Resources and tips on packaging design, branding, and growing product sales for product-based business founders and makers.
My Favorite Branding Books of 2021
Looking for some reads to add to your list for 2022? Here are a couple of my favorite reads from 2021 …
Three functions of branding: identity, resonate, endure.
When it comes to crafting branding for your business, there are a few goals to have in mind. Um, wait, I thought my branding was all about capturing a vibe? …
Your product deserves packaging that gets chosen.
If your packaging is getting seen but not picked up, understood, or purchased, it may not be helping customers make buying decisions fast enough. Strategic packaging helps products stand out, make sense instantly, and sell without you there to explain them.