The New Grommet is Now Live, and We Absolutely Love It!
When the Grommet was shut down by Ace Hardware in 2022, it was a shock to both shoppers and the entrepreneur community. Where would we go to find our new favorite products? And where could makers and inventors reach the people interested in their products? (It was such a shock, we processed our thoughts in a blog post.)
Enter GiddyUp to the rescue. GiddyUp provides small businesses with powerful tools and partnerships that help them sell their products directly to millions of shoppers across the world. And they knew that GiddyUp and the Grommet went together like peanut butter and jelly. So, GiddyUp bought the Grommet brand and assets from Ace.
This is not quite a “and the rest is history” story. The Grommet’s platform needed an overhaul. It took almost a year, but now the Grommet is back, and it’s only the beginning.
The New Grommet Launch
The new platform launched in August 2023, and seriously, the products are the heroes here. It’s obvious as soon as you load the home page. The site has a clean design with minimal branding, so the first thing you see is the full-color product photos. Each product is on its own line with a short description and the Grommet’s signature teal upvote button on the right. With every other e-commerce marketplace loading edge to edge with basic photos, the space for each product to shine in the list is refreshing.
No Gatekeeping Here
At a time when many online platforms seem to be favoring the big players with deep pockets and making it harder for smaller sellers to compete, it's refreshing to know that there are still alternatives out there. The Gommet levels the playing field for all sellers, regardless of size or budget. It doesn’t cost anything for businesses to get their products on the Grommet, and there are no sponsored spots on the Trending Product list. Every seller has an equal opportunity to be voted Product of the Week.
How it Works
As a part of the Grommet community, you not only get to be in the know on the newest products available, but you also have a say in which products get featured each week. Upvoting your favorite product ideas helps boost their visibility and increases their chances of becoming Product of the Week. Ready to vote with your dollars, too? Every product on the Grommet offers an exclusive 20% off code that you can’t get anywhere else. Not only will you get a great deal, but you’ll be buying directly from the product brand. So, you’ll be directly supporting small businesses while boosting their Grommet ranking.
Find What’s Next
At the heart of the new Grommet is a celebration of exciting and innovative products. Now that the new platform is running, new products are dropping every Thursday. It’s like Christmas every week! We can’t wait to see what we find next.
