Media Kit

Kelley Kempel is a graphic designer, packaging design expert, and owner of Hidden Path Creative. Kelley helps product-based businesses create package designs that genuinely represent their brands to attract attention on-shelf and on-screen and grow sales.

Kelley fell in love with packaging design “at first dieline” while earning her BFA in Graphic Design from Rochester Institute of technology. In her 20 years designing packaging for retailer-owned brands at Dick’s Sporting Goods and Kohl’s, Kelley learned a thing or two about standing out, telling a short story, and connecting with customers. And she wants to share this knowledge with the people creating innovative products.

Believing in the value visual branding, especially packaging design, adds to product businesses led Kelley to go all-in on Hidden Path Creative in 2021.

Hidden Path Creative is a boutique graphic design studio empowering product-based businesses with visual identities and package designs that genuinely represent their brands. Hidden Path Creative supports brand partners with strategic, research-backed design plans, creating packaging that stands out on-shelf and on-screen. 

It’s never been easier to start a product-based business. And graphic design can be a competitive advantage. Kelley Kempel started Hidden Path Creative in 2020, after almost 20 years in the retail industry, with the mission to show entrepreneurs the path to creating meaningful brands and packaging experiences that grow awareness and sales. 

Hidden Path Creative is located in Wauwatosa, Wisconsin serving businesses across the United States.
Learn more at www.hiddenpathcreative.com