Done-For-You Packaging Design That Helps You Sell More Products
Are you ready for packaging that helps customers choose your product in the first 3 seconds?
Trusted by brands sold in:
Packaging Should Do More Than Look Good
Because too many founders spend years perfecting their products, only to be overlooked because customers don't immediately understand what makes them worth buying.
We believe packaging should help customers make confident decisions faster.
And when it does, amazing things happen:
✓ Retail expansion into 40+ stores
✓ Placement in national retailers like Dick's Sporting Goods
✓ Stronger shelf presence, whether it’s 3 or 30 products
I’m Kelley
Your Strategic Packaging Partner
I've spent nearly 20 years helping products earn attention on crowded shelves.
Before founding Hidden Path Creative, I designed packaging for major retailers, including Dick's Sporting Goods and Kohl's, where I worked on everything from golf balls and tree stands to cookware and candles. During that time, I created packaging for brands including Disney, Food Network, Maxfli, LC Lauren Conrad, Simply Vera Vera Wang, and many others.
Today, I help growing product businesses apply those same retail packaging principles without needing a Fortune 500 budget.
Because the truth is, most packaging doesn't fail because it's unattractive. It fails because it doesn't help customers make decisions quickly. That's why every Packaging Pronto project starts with strategy before design.
We focus on what customers need to understand, trust, and remember in the few seconds they spend looking at your product. Unlike general graphic designers, packaging is my sweet spot.
That means every recommendation is grounded in real-world experience with retail environments, ecommerce, wholesale programs, production requirements, and shopper behavior.
Whether you're preparing for retail, improving an existing package, or launching something new, my goal is simple:
To create packaging that helps your product get chosen.
✓ 20+ years packaging experience
✓ Former Dick's Sporting Goods Packaging Designer
✓ Former Kohl's Packaging Design Manager
✓ 10,000+ of packages designed (I’ve lost count)
Some of our Amazing Clients
Salted
As Salted grew, their packaging needed to support retail expansion, seasonal launches, and a growing product line.
We created a cohesive packaging system designed to grow alongside the brand.
✓ Expanded into 40+ retail stores across Canada
✓ Created a scalable packaging system for seasonal and limited-edition launches
✓ Their redesigned caramel box became their most reordered product
Birdie Girl Golf
Birdie Girl Golf needed retail-ready packaging for Dick's Sporting Goods... yesterday.
With a major retail opportunity on the table, they needed a packaging system that could scale across a growing product line and look right at home on shelf and in stores.
✓ Packaging system across 25+ products
✓ Improved shelf recognition and consistency
✓ Placement in Dick's Sporting Goods stores nationwide
7th Compass
7th Compass needed packaging that helped customers quickly understand what made their products different.
We refined the packaging system to improve clarity and strengthen product communication.
✓ Improved product understanding
✓ Increased cross-selling opportunities
✓ Supported consistent e-commerce and Amazon sales
I Get It...
✓ You've worked with designers who could make things look nice but didn't understand packaging, production, retail, or customer behavior.
✓ You've spent hours researching packaging options and still weren't sure what was actually right for your product.
✓ You've waited weeks for revisions only to receive another version that still didn't solve the real problem.
✓ You've found yourself explaining your product over and over because your packaging wasn't doing enough of the work.
✓ You've wondered if your packaging is costing you sales, but weren't sure exactly what needed to change.
Now You're Ready For Packaging That Does More Than Look Good
You're tired of second-guessing every packaging decision.
You're tired of wondering if your packaging is helping customers choose your product or causing them to move on to the next option.
And you're definitely tired of packaging projects that drag on for months.
Good news.
It doesn't have to be that complicated.
Packaging Pronto combines strategy, design, and real-world packaging expertise into a focused VIP experience built specifically for growing product brands.
No endless meetings.
No guessing.
No spending weeks trying to figure out what should go on the package.
Just clear recommendations, thoughtful design, and packaging built around how customers actually make decisions.
Because packaging isn't just about looking professional.
It's about helping customers understand, trust, and choose your product faster.
And that's exactly what Packaging Pronto is designed to do.
The Packaging Pronto Process
Our Packaging Pronto process was developed to meet the fast timelines of small businesses so you never miss a sale.
Our process is collaborative. When you feel proud of your packaging, you share it. When you share your packaging, it becomes recognizable. When people recognize your packaging, they trust your brand and buy.
Strategy Call
To get started, we dig into your product line and the goals for the business. During this call we go over your packaging wishlist and needs.
Design Day
This is the day we focus on your design. You’ll review the designs in real time and provide quick feedback via email or a quick mid-day call.
Delivery
We take the approved design and set it up to print exactly as envisioned. Final files will be delivered within five business days of your Design Day.
support
After your files are delivered, you get 30 days of email support to answer questions or for any minor edits needed for printing.
Ready for Packaging Pronto?
Whether you’re starting from scratch or looking to revamp your packaging, together we can create something as bold and brilliant as the product inside.
Don’t settle for a first impression that’s “good enough.”
Let’s create something you’re proud to share with the world.
Ready to bring your vision to life?
Packaging Pronto is now booking for $2,550
4-month payment plans are available.
Your first step:
Click the button, fill out the application form, and then schedule a quick call to talk about your packaging needs. From there, Kelley will recommend the Packaging Pronto dates to get your packaging designed, pronto!
Limited Availability
Here’s the thing…we’d love to help every client that comes our way, but we’re a small team (that’s what makes the process an intimate design collaboration), and that means we only have a limited number of design intensive dates available each month.
When you know you know, right?
So be sure to secure your spot as soon as possible to ensure your packaging design can get done in a day (and not three months from now).
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“Now I have a product that I am so proud to showcase. I’m getting organic sales on Amazon, retailers are reaching out to me, and my packaging is doing the selling for me.”
Amy, 7th Compass
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“We are IN LOVE with our new packaging and the entire Packaging Pronto process. Truly was enjoyable and an amazing experience.”
Kristy, Lynette, & Jill, Salted.
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“The difference between my packaging before and after Packaging Pronto is night and day! I'm so proud to show everyone I know (and strangers on the street) how beautiful my products are. Kelley listened to my requests and overdelivered!”
Kari, The Spinning Hand
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“Branded bag looks perfect. Love the full logo. Love the foil. The quality of the bag with the handle looks amazing and "on brand.”
Angelika, Icon Line Design
Frequently Asked Questions
If you’re still deciding if Packaging Pronto is right for you, I’m answering a few of the most commonly asked questions here.
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You will need branding (including a logo, color palette, and fonts) and a dieline before you schedule your Strategy Meeting. If you don’t have these yet, no problem! We offer branding and sourcing support — just add-on a Mini Brand or Print Concierge.
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From Strategy Meeting to File Delivery, the process takes 2-3 weeks. Adding on Print Concierge can take 1-2 weeks to process.
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If you don’t have a dieline adding on Print Concierge is a great option. We’ll take care of getting the dieline and connecting you with our recommended packaging printer.
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If you don’t have branding, we can create it for you — please select Mini Brand at checkout.
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Yes! This is an investment for your business, so I want to make this as easy and painless as possible. To help, we offer a 3 payment plan for Packaging Pronto and a 4 payment paln for Packaging Pronto with Print Concierge.
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We know this is busiest time of year for you! To help you feel confident walking into the new year all strategy calls and Design Days will be scheduled between January 1 and March 30 of 2024.
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You will get an email in December with a link to choose the dates for your Strategy Meeting and Design Day. You’ll also get a link to a Packaging Questionnaire to fill out before your Strategy Meeting.
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Packaging Pronto is a done-for-you, VIP Design Day where I design or re-design your product packaging. On you scheduled Design Day I work only on your project.
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Yes, you will need to be available for your Design Day. You don’t need to be at your computer all day, but you’ll want to make sure you have your phone nearby to respond quickly to any questions and to provide feedback on the design around mid-day.
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There may be some additional costs. The price of the Packaging Pronto and Print Concierge services does not include packaging printing. Also, you may want to order a packaging sample before production (we recommend this!), which our preferred suppliers offer for a small fee.