The Ask

Create a brand identity for Edony, a new athleisure apparel line in Europe.

The Solution

The line is Italian-made with high-quality materials, fusing style, and function. Their mission is to build a community of individuals that values being active, finding joy in moving together. To achieve this, we created a vibrant and optimistic color palette and chroma graphics. The logo is a combination of solid curves and friendly lowercase letters. The resulting identity is cohesive and recognizable. The icon is strong enough to stand alone on clothing while integrating seamlessly with the logotype.

Services

• Brand Identity