The Gray Muse

The Ask

The Gray Muse is the creator of The Original Color Wheel Enamel Interactive Keychain. It’s often imitated but never duplicated. With boutiques and museum gift shops stocking the keychain across the country, it was time to level up the packaging experience.

The Solution

To highlight the uniqueness of the product, we created a box with a window that shows off the Color Wheel spinners. Now, the package presents the product in a way that attracts shoppers while positioning the item as a premium gift. The design leverages The Gray Muse’s distinctive brand aesthetic without overshadowing the product.