Icon Line Design

The Ask

Icon Line Design, a chic, attainable luxury jewelry brand, transforms iconic designer pieces into breathtaking earrings. After a bold rebrand, they were ready to elevate their packaging to match their refined aesthetic. Their mission? Create packaging that radiates brand cohesion and delivers a “wow” factor worthy of their elevated price point, leaving a lasting impression on every customer.

The Solution

Icon Line Design needed packaging that worked across their business—jewelry boxes, shopping bags for pop-up markets, and an unboxing experience for their growing e-commerce audience. We started with a packaging audit to refine their primary boxes, then tackled the rest during a Packaging Pronto Design Day. In just one session, we created designs for their mailer box, tissue paper, seals, and shopping bags, including a standout special edition bag for the 2024 holiday season.