Icon Line Design

The Ask

Salted, a Canadian luxury caramel brand, needed cohesive, elevated packaging to match their growing retail presence and premium positioning. With seasonal collections and over 40 boutique stockists, they were ready to move beyond piecemeal design and invest in a professional system that could scale with them.

The Solution

We worked together through multiple Packaging Pronto sessions to develop a comprehensive packaging suite, encompassing core products, holiday editions, and Valentine's collections. Real-time design days allowed us to iterate quickly, make decisive creative calls, and stay in sync from concept to final files.

With clear direction, strategic planning, and a strong collaborative flow, Salted’s new packaging helped boost product visibility, secure gift box partnerships, and drive sellouts of their updated SKUs.