Hello, I’m Kelley Kempel.

I’m the packaging designer behind Hidden Path Creative, and I’m so happy you’re here!

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 Recent Posts

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Want to Get Your Product Into Target, Ulta, or Dick’s? Start With Your Packaging
Want to Get Your Product Into Target, Ulta, or Dick’s? Start With Your Packaging

Want to get your product into Target, Ulta, or Dick’s? Discover 3 packaging strategies to help your brand stand out and get ready for major retail.

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How to Spot (and Fix) the Packaging Mistakes You’ve Stopped Seeing
How to Spot (and Fix) the Packaging Mistakes You’ve Stopped Seeing

Packaging blindness could be holding your product back. Learn how to spot packaging mistakes that affect sales, perceived value, and wholesale growth.

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How Birdie Girl Golf Went From Pro Shops to Dick’s Sporting Goods With Retail-Ready Packaging
How Birdie Girl Golf Went From Pro Shops to Dick’s Sporting Goods With Retail-Ready Packaging

See how Birdie Girl Golf got retail-ready packaging for DICK’S Sporting Goods—and how strategic packaging can prepare your brand for bigger retail.

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The #1 Reason You’re Scrambling to Finish Packaging Before Launch (and How to Avoid It)
The #1 Reason You’re Scrambling to Finish Packaging Before Launch (and How to Avoid It)

Have a product launch coming up? Learn why your packaging design timeline should start earlier than you think and how to avoid a last-minute scramble.

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A limited series podcast for product-based founders ready to upgrade from DIY to retail-ready packaging

If your product is ready for shelves, but your packaging feels like the weak link, this podcast is for you.