
The Package Design & Product Biz Blog
Resources and tips on packaging design, branding, and growing product sales for product-based business owners and makers.
Where are All the Packaging Designers? Here's Where to Look
Are you looking to hire a packaging designer for your product business? Here are four places you can look to find a packaging designer for your product-based business.
10 Tips for Working With a Packaging Designer
Ready to start packaging design for your next product? Here are 10 tips to get you off to a great start.
Who Designs Packaging for Products?
Who designs packaging for products? Packaging designers do! They are graphic designers specializing in product packaging design.
Is Branded Packaging Worth the Investment?
Today’s consumers have a higher expectation for the appearance of product packaging. It doesn’t have to be fancy or extravagant, but it does need to stand out and speak to your brand.
When to Invest in Packaging Design
It may seem like no one can understand your vision like you, but you’d be surprised at how an expert designer can help. Here are four situations when you should consider investing in professional packaging design.
3 Types of Packaging Presence Every Product Needs
Have you ever stopped in your tracks to look at a new product in Target? It happened to me this week …
My Favorite Branding Books of 2021
Looking for some reads to add to your list for 2022? Here are a couple of my favorite reads from 2021 …
Three functions of branding: identity, resonate, endure.
When it comes to crafting branding for your business, there are a few goals to have in mind. Um, wait, I thought my branding was all about capturing a vibe? …