August + Monroe

The Ask

Position the innovative Blemish Camouflage as a multi-use blemish treatment and concealer for both women and men.

The Solution

An elegant primary package with a white logo and product name on a soft-touch black pen. The secondary package is a paperboard box with a window wrapping the front and side panels. A 3-in-1 seal adds credibility and interest to the front panel. Hand-drawn icons for features, benefits and key ingredients communicate the care with which the product is crafted.