Carifree Naturals

The Ask

Carifree offers trusted, science-based solutions to common dental health concerns for the whole family. When they wanted to introduce a new line of products with all-natural ingredients, it was time to craft a sub-brand for Carifree Naturals that visually differentiates the product line.

The Solution

We designed a look and feel for Carifree Naturals that includes a modified logotype, background illustrations, and color palette to highlight the key ingredients of magnolia bark. The badge highlights the addition of essential oils. The Carefree Natural Kids products are identified with an orange color and a whimsical hot air balloon.