Halo Salt. Skin. Spa.

The Ask

Create a brand identity for a new spa in Tampa, Florida. Halo Salt. Skin. Spa. offers state of the art, medical aesthetic technology with beauty rituals that enhance the body as well as the mind and spirit, including salt therapy.

The Solution

The name Halo is derived from halotherapy (aka salt therapy) so it was important to include this differentiator throughout the branding. The logomark is a hand-drawn contemporary interpretation of the alchemy symbol for salt. The logo’s gold finish is a nod to Halo spa’s luxury experience. The color palette is a marriage of inclusive skin tones with a touch of Himalayan salt pink.