Willow Road CA

The Ask

Willow Road CA is a dainty jewelry brand known for meaningful, giftable pieces — especially their Morse code jewelry. As the brand grew, the existing packaging began to feel too DIY and labor-intensive, even though customers loved its thoughtful, gift-ready feel.

The goal was to elevate the brand and streamline the packaging system without losing the warmth and sentiment customers had come to expect, all in preparation for a Fall 2025 relaunch.

The Solution

Through Brand Pronto and Packaging Pronto, we refreshed Willow Road CA’s brand identity and redesigned the entire packaging system to feel more refined, cohesive, and scalable.

We introduced a softer, elevated visual identity and created a streamlined unboxing experience using a stock box enhanced with foil stamping, custom cards, and educational inserts. Each element was designed to maintain the brand’s giftable feel while significantly reducing manual assembly and production time.

The result is a premium, intentional packaging experience that supports growth, improves efficiency, and delivers a memorable unboxing moment, without the DIY overwhelm.