Thrive By Design Podcast with Tracy Matthews

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Written By Kelley Kempel

Episode #464: How to Increase Your Perceived Value With Packaging Design

Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again?

To make more money and attract more customers, you need a strong brand – and a strong brand is centered around strong packaging design! 

I interview Kelley Kempel who is the branding and packaging genius behind Hidden Path Creative – a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity.

We talk about:

  • Why 72% of people buy because of packaging 

  • Creating recognition and memorability with an unforgettable unboxing experience 

  • Building brand awareness on a budget 

  • More amazing tips to use your product’s packaging as a sales tool! 

Kelley Kempel

Kelley Malone Kempel is a brand-obsessed, packaging guru on the lookout for adventure. In 2020, she founded Hidden Path Creative, a boutique design studio focusing on branding and packaging design for start-ups & emerging brands. Kelley is passionate about helping entrepreneurs find the path for their brands.

http://www.hiddenpathcreative.com
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