Kelley uncovers the key to knowing you have great packaging. Even though it takes time to build brand recognition, if you create amazing packaging, it will work to always remind them of your brand.

Kelley, a packaging expert, took the stage at the Ultimate Product Party 2023 in Nashville as a roundtable coach.

Kelley is a packaging guru, designer, and adventurer. In her graphic design studio, Hidden Path Creative, she helps small businesses with logos, branding, and product packaging.

we explore the transformative power of product packaging with Kelley Kempel, owner, and founder of Hidden Path Creative. With over two decades of experience in retail, Kelley has worked with renowned brands like Food Network, Maxfli, Slazenger, Nine West, Lauren Conrad, and Vera Wang, creating branding and packaging designs.

Kelley Kempel of Hidden Path Creative was interviewed by Robert Garvey for the Startup Savant article, “When Side Hustles Go Full Time.” Originally published May 27, 2022.