6 Figure Product Business Podcast by Kerrie Fitzgerald

In this insightful discussion, we explore the transformative power of product packaging with Kelley Kempel, owner, and founder of Hidden Path Creative. With over two decades of experience in retail, Kelley has worked with renowned brands like Food Network, Maxfli, Slazenger, Nine West, Lauren Conrad, and Vera Wang, creating branding and packaging designs. Her expertise in strategic, research-backed designs that drive sales makes her the perfect guest to uncover the impact of packaging on business success.

In this episode we discuss:

• The biggest mistakes people make with packaging

• The impact of bad packaging on consumers' emotions

• The top five products with exceptional packaging showcasing the importance of thoughtful and visually appealing design.

• For DIY enthusiasts, the podcast explores the best options available for those who prefer to create their own packaging.

• The latest packaging trends and provides examples of packaging upgrades that have resulted in increased sales for brands.

In conclusion, this episode of the 6 Figure Product Business Podcast offers valuable insights into the power of packaging as a strategic tool for business success. Kelley Kempel's extensive experience and expertise shed light on the common mistakes to avoid, the emotional impact of packaging, and the importance of exceptional design. Whether you're a seasoned entrepreneur or a DIY enthusiast, this episode provides practical tips and inspiration to level up your packaging game and delight your customers.