Why You Should Be Validating Your Packaging Designs with PickFu Poll

Have you ever wondered how shoppers will react to your product packaging before launching? Do you want to know if customers will understand what your product is and what it does? Have you ever wanted to reduce the uncertainty of choosing the eye-popping but unproven packaging design? Or do you want reassurance that customers will pick your product over the other options on the shelf?

Well, you don't have to guess. Many big brands use customer insights and feedback to design packaging that appeals to their ideal customers. And now you can too!

A couple of weeks ago, we sat down with Justin Chen, the founder of PickFu, to chat about everything customer testing, feedback, and packaging design. PickFu is an online customer research platform that, according to its website, “makes it easy to ask the consumers you want to target whether you're getting it right.” On PickFu, you get access to immediate, in-depth feedback from a pool of your ideal customers. (psst, read to the bottom for 50% off your first PickFu poll)

So let’s break down the benefits of using PickFu to validate your packaging designs.

Get to Know Your Ideal Customers on a Deeper Level

Those ideal client avatars only go so far. Don’t get us wrong, you need to have a profile of your ideal customer and design with them in mind. But it’s common to get to the middle of a design project and ask, “What will our customers think?”

When you run a poll on PickFu, you get access to a group of respondents who are your ideal customers. PickFu has a global panel of over 15 million and they only invite people to your poll that meet your criteria, whether that’s demographic, location, or any of the other 90+ targeting traits. This way, you are only getting meaningful feedback. And because participants are compensated for providing their honest reactions, you also receive written feedback detailing the “why” behind the choices from everyone responding to your poll.

Feel Confident in Packaging Design Choices

Numbers can tell part of the story, but the real magic lies in the "why" behind those numbers. By getting real customer insights from PickFu polls, you learn exactly what parts of your design attract customers. You also get valuable insights about elements you might want to change so you don’t turn off shoppers. No more asking subjective questions like “Do the colors make you happy?” or “Do you like the design?” and relying on one-off anecdotal feedback from family members who may not even be your ideal customers.

The qualitative data provides insights into shoppers' emotional reactions to your design choices because, remember, purchasing always comes back to emotions. This gives business owners tangible and quantifiable packaging feedback.

Beat Out Your Competitors

Before you finalize your packaging design, determine how it stacks up against the competition. Typically you might look at the design next to similar products our customers might be considering and then think, “Of course, we look better.” But let’s face it, you’re biased. Using a PickFu poll, you can put your new package design to the ultimate test — head-to-head with your competitors.

Don’t wait for your new packaging to launch to see if your audience buys. Run a poll asking which product, yours or your competitors, the pool would prefer to buy based on the packaging. This virtual showdown will help you spot those final adjustments to set your product apart and make it the obvious choice on the shelf.

Reduce Risk Before Ordering a Packaging Production

You don’t have to wonder if your packaging design (or redesign) will be successful. We get it. It’s nerve-wracking to spend all of the time and money on graphic design services and print production for thousands of packages without knowing if you’ll see a return on your investment with increased sales. Studies show that new packaging will increase revenues and that customers will try a new product when the packaging catches their eye, but you want to make sure your investment in packaging helps your brand in the long run.

Use our code HPC to get started with PickFu and get 50% off your first poll. Remember, you can customize the pool of respondents and get as little and as much feedback as you need.